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Our BG Newsroom process blends reactive and proactive media relations strategies with outbound digital content marketing tactics—all designed to drive business opportunities.

BG takes an innovative approach to securing media coverage for our clients. We rarely rely on press releases, wire services and blind-copied email blasts to groups of journalists in the hope of securing coverage. The BG Newsroom process relies on the following:

  • Extensive research and editorial preparation;
  • Instinctive news judgement and knowledge of the media landscape;
  • Key relationships with media influencers and a process to create new ones as needed;
  • In-depth technical capabilities to produce narrative-influencing content; and,
  • A highly collaborative approach to crafting and pitching content across all platforms.

This approach has been helpful for clients who are looking to drive awareness hyper-locally, regionally and nationally. It is designed to drive business, create conversations and activate a sustained, multi-channel program that gives every PR campaign purpose – and not just ink.

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Higher Education

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We communicate to audiences with specific, action-based messages in addition to promoting milestones, data and thought leadership from faculty and administration to build awareness and visibility. Learn more.

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Professional Services

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Our team of former journalists and PR professionals will grow your reputation and increase visibility through media coverage, thought leadership, and speaking opportunities. Learn more.

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Public Affairs

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Our editorial specialists work to place positive stories, op-eds, and letters to the editor in local and regional media most relevant to your audience. Learn more.

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