December 5, 2014
MMNPL Survey Insight #8: Emotional Connections Influence Product Launch Recall
Emotion is a crucial factor when influencing the memorability of a person, event, or in this ...
December 3, 2014
Wednesday, December 3rd, 2014 MMNPL Survey Insight #7: Gender Loses Influence on Purchasing Decisions
When Belfort Group started the Most Memorable New Product Launch (MMNPL) survey thirteen years ago, women had ...
September 8, 2014
Boston Business Improvement District (BID) Takes Center Stage at the Burnham Building Grand Re-Opening
On Monday, August 25, Downtown Crossing and the Downtown Boston Business Improvement District welcomed 600 new employees from ...
June 18, 2014
D’Amore-McKim Launches Masters in Innovation and Whiteboard Innovation Challenge
In April, our client Northeastern University’s D’Amore-McKim School of Business made an exciting announcement, and formally introduced ...
June 17, 2010
Create Key Messages
Tip 41: Create key messages “If you put together messages without a framework, you will probably be ...
May 20, 2010
Launch Basics: What You Need to Do Every Time
“While the strategies and tactics used for each new product launch vary according to the nature of ...