Like any professional service executive, you’ve spent your career building a practice and expertise that serves your clients well. Throughout the ups and downs of the economy, you have become a trusted advisor who solves complex business channels and has much to offer other leaders and executives in their respective businesses.
However, similar to our industry (integrated marketing and communications), your business is growing ever more competitive. New players are in the game and you need to expand your network to find the next set of challenges – challenges that only someone with your experience can only foresee.
While your business is still done through in-person conversations and handshakes, you only have so much time in the day. How do you develop new professional relationships at the speed of business, particularly in today’s digital society? How do you create a pipeline of new and exciting opportunities that promotes your brand and your organization’s brand? How do you engage and activate the decision makers?
Here are some tips to be an innovative thought leader in your industry using LinkedIn:
We would welcome the opportunity to talk to you about how these timely and effective tactics and strategies, as well as other ideas that can quickly move your business forward.