The venerable Public Affairs, Integrated marketing and Public Relations Agency Appoints its Third President in its 41-year History
BOSTON, MA, November 9, 2020 – The Belfort Group (BG), Inc. an affiliate of The Belfort Group Holding (BGHC) Company, Inc.A Boston-based firm has appointed Don Martelli as its president and partner, according to its Chief Executive officer, Philip Pennellatore.
Mr. Martelli joined the firm in 2012 as the Director of Digital Integration and was instrumental in helping BG evolve from a traditional PR firm to a digital marketing and integrated marketing firm. Since then, he has held roles as Vice President, Senior Vice President and most recently, Chief Operating Officer. Under Martelli’s leadership, the firm saw unprecedented growth in 2018 and 2019, overseeing the addition of over 100 new brands in just two years.
“Don has established himself as a true leader over the last eight years and has been instrumental in driving the agency forward in every aspect of the business,” said Phil Pennellatore, CEO. “Don’s ability to not only seamlessly adapt to the changes in our industry but also our client’s, is impressive. I could not be prouder to have someone like Don help me lead BG for the next several decades.”
Prior to joining BG, Don worked at several Boston-based PR and digital marketing agencies including Morrissey & Company and the MSL Group. His responsibilities within each role straddled between traditional public relations and digital marketing, with a keen focus on directly impacting client revenue.
“The Belfort Group has provided me the unique opportunity to bring together traditional PR work with new media thinking and has been transformative for me professionally and for the agency,” Martelli said. “I’m excited about this new chapter in my career and am honored to be part of such a talented team. I look forward to disrupting traditional agency thinking, putting our firm on a sustained growth trajectory and continuing to counsel our clients in creative, dependable and innovative ways.”
A graduate of Northeastern University, Don started his career as a metro reporter for the Boston Globe during the 1990s and supported the paper’s first entre into digital media.
About the Belfort Group
Founded in 1980 and headquartered in the heart of Boston’s financial district, the Belfort Group is an integrated digital marketing and public relations agency that has extensive experience developing multi-layered campaigns for corporations, colleges and universities, developers, municipalities and nonprofits.