Creative and Digital Strategy

From graphic design and brand development to website development and paid social media campaigns, creative design and digital integration are at the foundation of all that we do at BG. Our creative team is comprised of experienced graphic artists, brand visionaries, paid digital media experts, social media content creators, UX designers, website coders, creative writers, CRM and technology specialists and data analysts. We design compelling integrated campaigns and creative assets backed by performance data to drive business success.

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Ariel Ferrante

Senior Director

As the lead of the creative and digital practice, Ariel combines her creative design background with her experience in launching digital marketing strategies for clients across various industries from higher education institutions to corporate organizations and public affairs groups. She helps clients execute their creative brand vision while meeting and exceeding business goals through customized and comprehensive digital marketing campaigns.


Digital Design

Whether it's social media ads, animated banner ads, Google ads, infographics or website graphics, we design interactive and visually impactful digital assets designed to support your business goals.

Print Design

From concept development to print production, our design team creates customized visually compelling pieces including brochures, posters, postcards, invitations, flyers and more.

Integrated Campaign Design

We craft strategic, multichannel creative strategies linked to business goals and structured to achieve the desired outcomes.

Brand Development

We bring your vision to life. We design custom brand portfolios - from logo development to brand collateral and brand standards guides, we ensure your brand speaks to your mission and values while meeting business goals.

Website Development

Our development team designs customized website solutions to solve your business challenges. From concept development to launch, we create both large and small-scale websites to meet your needs.

Technology Integration

We design customized process-driven solutions to meet business needs from customized website solutions to CRM and multi-channel marketing automation.

Google Ads

We manage your organic search presence with customized Google Ad campaigns including brand awareness, lead conversion, display and retargeting campaigns.

Social Media Content

We design organic social media content strategies to drive engagement from messaging to creative development.

Social Media Advertising

We design integrated paid social media campaigns to meet your needs, from brand awareness to lead generation. We know the right channels to reach your target audiences and the right creative assets to convert them.

Programmatic Advertising

We launch interactive and compelling creative banner campaigns to convert your target audiences, from static design to custom animations and video creative.

Video Development

From education institutions to corporate organizations and public affairs groups, we know how to tell your brand story through visually compelling video assets from concept development and editing through final production.

Reporting and Data Analysis

At BG, we let the data dictate strategy - including creative strategy. Every asset and campaign is measured and optimized to best meet and exceed your business goals.


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    Ariel Ferrante

    Senior Director | Creative & Digital Practice Area Lead