From integrated enrollment marketing and thought leadership to brand development, reputation management and capital campaigns, our higher education practice is focused on helping colleges and universities elevate their brands and stand out in the higher education landscape. Our work with institutions—large and small—private and public – has given us the opportunity to develop methodologies that incorporate both digital and traditional media while establishing a foundation of performance that creates reliable success outcomes.
Learn more about Higher Education at BG
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Senior Vice President
As the lead of our education practice, Leah combines her experience in marketing and communications with her talent for understanding her clients’ unique business needs, providing them with tailored strategies that meet and exceed their goals. Leah serves as lead strategist for a diverse group of clients within BG’s expanding education, public affairs and professional services practices.
BG reinvigorates higher education brands by developing unique and distinct positioning to help accentuate differentiators and appeal to key persona audiences.
Traditional, digital, social or experiential – we create impact through incisive messaging and design choices.
The BG Data Hub
The BG Data Hub provides a clear path forward to securing student enrollments at undergraduate, graduate and executive education levels. Click here to learn more.
Crisis & Issues Management
A school's reputation is it's most valuable asset and advising colleges and universities around internal and external communication issues is one of our agencies strengths.
Our channel agnostic approach to developing digital marketing campaigns ensures your budgets are always applied to the highest impact areas to influence visibility and enrollment.
Integrated Enrollment Marketing
We craft strategic, multichannel strategies linked to organizational goals and work to assemble the pieces of the data puzzle to establish performance paradigms and provide reliable forecasting.
Our team has deep experience promoting milestones, faculty thought leadership, and building visibility for programs.
Communicating to audiences with specific, action-based messages is the foundation of strong PR campaigns and an essential component of any major higher education initiative.
Social Media Marketing
BG develops paid and organic strategies, plus content campaigns to support your social presence and create meaningful interactions with all audiences – from students to parents, influencers and partners.
Capital Communications Campaigns
An essential component of any College’s revenue stream, BG develops creative strategies to engage alumni, helping clients cross the finish line on the final 20% of capital campaign funding.
Rankings Improvement Campaigns
We know the media channels that influence the people who influence your college rankings – our custom approach will help you rise up and get noticed, impacting enrollment and paving the path to continued success.
Let’s Work Together
Senior Vice President | Higher Education Practice Area Lead