From integrated enrollment marketing and thought leadership to brand development, reputation management and capital campaigns, our higher education practice is focused on helping colleges and universities elevate their brands and stand out in the higher education landscape. Our work with institutions—large and small—private and public – has given us the opportunity to develop methodologies that incorporate both digital and traditional media while establishing a foundation of performance that creates reliable success outcomes.
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As the lead of our education practice, Leah combines her experience in marketing and communications with her talent for understanding her clients’ unique business needs, providing them with tailored strategies that meet and exceed their goals. Leah serves as lead strategist for a diverse group of clients within BG’s expanding education, public affairs and professional services practices.
BG reinvigorates higher education brands by developing unique and distinct positioning that helps to accentuate differentiators that appeal to key persona audiences.
Traditional, digital, social or experiential – we create impact through incisive messaging and design choices.
Crisis & Issues Management
Reputation management issues happen often in the world of higher education – advising on how to manage internal and external communications and media around these issues is one of our agency strengths.
Our channel agnostic approach to developing digital marketing campaigns ensures that your budgets are always applied to the highest impact areas that influence visibility and enrollment.
Integrated Enrollment Marketing
We craft strategic, multichannel strategies linked to organizational goals and work to assemble the pieces of the data puzzle to establish performance paradigms that provide reliable forecasting.
Our team has deep experience promoting milestones, data and thought leadership from faculty and administration to build awareness and visibility.
Communicating to audiences with specific, action-based messages is the foundation of strong PR campaigns and an essential component of any major higher education initiative.
Social Media Marketing
BG develops paid and organic strategies, plus content campaigns to support your social presence and create meaningful interactions with all audiences – from students to parents, influencers and partners.
Capital Communications Campaigns
An essential component of any College’s revenue stream, BG develops creative strategies to engage alumni in a digital and social world, helping clients cross the finish line on the final 20% of capital campaign funding.
Rankings Improvement Campaigns
We know the media channels that influence the people who influence your college rankings – our custom approach will help you rise up and get noticed, impacting enrollment and paving the path to continued success.
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Vice President | Higher Education Practice Area Lead