Public Affairs

An experienced leader in securing approvals for complex and challenging real estate projects throughout New England, BG understands the intricacies of Town Meeting and local permitting processes. Our team utilizes a combination of media relations, social media, and strategic community engagement to build narratives, educate key stakeholder audiences, and ultimately secure needed approvals. Whether it’s real estate development, land use, promoting economic development zones, transportation initiatives, or more, we can position your project or cause for success.

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Belfort Group - Boston PR and Marketing agency LCB Senior Living

Michael Sherry


Michael leads the Public Affairs practice at the Belfort Group, where he combines his campaign management and media relations experience to achieve clients’ public policy goals. His work is focused on helping developers build political and community support for licenses, rezonings, and ground-up proposals. Michael has led dozens of land-use projects across New England to success and can provide support at any stage of the development process, from understanding the initial political landscape to the final ribbon cutting.



We build support for your project and make sure your cause is positively represented.


BG creates engaging content tailored to your brand’s unique voice for maximum exposure and awareness.

BG Data Hub

The BG Data Hub helps our team understand where we need to move decision makers' sentiment for proposed real estate, public infrastructure or related municipality projects. Click here to learn more.

Community Engagement

We use a combination of traditional and digital techniques to energize and engage the community in favor of your project.


From mailings to websites, BG creates a variety of compelling content to help your company or cause stand out from the crowd.

Crisis & Issues Management

BG understands how to deescalate and manage crisis situations in the media and online.

"Get Out the Vote” Campaigning

Letter-writing, community forums, door-to-door canvassing – BG identifies likely voters and gets them out to vote.

Government Relations

From the State House to Town Halls across New England, BG knows the people and processes for success.

Media Relations

BG’s team of former journalists knows what reporters need and have a long track record of top-tier national, regional and local placements.

Permitting Strategy

We help you navigate projects through the local permitting and Town Meeting process which is complex and unique to the area.

Public Relations

Traditional PR is the building block of BG and we help raise brand awareness and create positive buzz around your company or project.


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    Michael Sherry

    Director | Public Affairs Practice Area Lead