BG Insights is a 15-minute videocast where our industry experts share real-world examples of how to combat disruption in higher education, public affairs and professional services. You’ll virtually walk away with tips to work around or through the disruption in your business, marketing and PR strategies that align with today’s climate and case studies that you can use to apply to your business. View one of our past discussions below.
Conversation with J.P. Matychak, Associate Dean, Boston University Questrom School of Business on Promoting Faculty Thought Leadership
In the latest BG Insights Videocast, BG President Don Martelli sits down with J.P. Matychak, Associate Dean for Strategic Initiatives at Boston University Questrom School of Business. They discuss the importance of promoting thought leadership within higher education marketing, brand storytelling, and initiatives to increase student enrollment.
Conversation with Pam Johnston, General Manager of News at GBH
In the latest BG Insights Videocast, BG PresidentDon Martelli sits down with Pam Johnston, General Manager for News at GBH. They discuss how the media landscape has changed over time, what makes a good story and why it’s important to follow your local news.
A Conversation with Team Members Abby O’Malley and Christy Reiss on Professional Development
In the latest BG Insights Videocast, Don Martelli sits down with Senior Account Executive Abby O’Malley and Account Coordinator Christy Reiss to discuss BG’s Brunch and Learn Series, our professional development speaker series where we hear from the best and brightest in our industry. Abby and Christy discuss the development of Brunch and Learn, its importance for our team members at all levels, and the future of the series.
Conversation with Don Martelli, President and Partner, on the BG Newsroom
In the latest BG Insights Videocast, Director Ariel Ferrante and President Don Martelli introduce BG Newsroom, the Belfort Group’s proprietary approach to brand storytelling. Like the newsrooms of traditional outlets, BG itself becomes a newsroom for our clients to produce content that helps them reach their goals. In this episode, Don breaks down the BG Newsroom format, the benefits it brings to our clients, and his vision for its future.
Interview with Don Martelli, President and Partner
In the latest BG Insights videocast, Director Ariel Ferrante sits down with BG’s newest President and Partner Don Martelli. Don discusses the trajectory of his career in PR and marketing, his experience at Belfort Group, and his plans for the future of the agency in his new role.
Conversation with Ariel Ferrante, Director of Creative and Digital, on the BG Data Hub
In the latest BG Insights videocast, our Creative and Digital Strategy Practice Lead Ariel Ferrante introduces the BG Data Hub: our in-house analytics platform. This platform allows us to quickly analyze our clients’ performance, discover trends and develop effective, data-driven campaigns.
Conversation with Michael Sherry, Director of Public Affairs, on BG Strategies
Introducing BG Strategies, our Public Affairs practice, which draws on more than four decades on success in advocating for smart thoughtful development. The proprietary approach was launched by Phil Pennellatore, BG’s CEO and shepherds proposals through the permitting or zoning process, resulting in the approval of projects that benefit both real estate developers and host communities.
Conversation with Lisa Marrone Director of Business Development, Town of Chelmsford
Like any organization, towns rely on consistent business development to keep themselves growing. Our COO Don Martelli sits down with Lisa Marrone, Director of Business Development at the Town of Chelmsford, to discuss her role, the impact COVID-19 has had on business development efforts and exciting new business opportunities in Chelmsford.
Conversation with our 2020 Summer Interns
In the latest BG Insights Videocast, Don sits down with BG’s three incredible summer interns, Giuliana, Barbara and Christy, to discuss their internship experience. The three share what they’ve learned about PR and Marketing, how they’ve grown as professionals and their advice for success for future interns.
Conversation with the Joe Andruzzi Foundation
The Joe Andruzzi Foundation (JAF) supports cancer patients and their families through the financial hardship of battling cancer. Our COO Don Martelli and Senior Director Megan Page sit down with Jen Andruzzi, Co-founder, President & CEO, and Karen Glass, VP of Marketing & Communications to discuss how COVID-19 has impacted cancer patients and how JAF has adapted its model.
Conversation with City of Revere Mayor Brian Arrigo
New development projects are dependent on public support and cooperation for approval. While every campaign requires individualized planning, what key points should every public affairs practitioner keep in mind to maximize their chances of success? BG’s COO Don Martelli and Public Affairs Practice Lead Michael Sherry sit down with the City of Revere Mayor Brian Arrigo who offers tips and lesson’s he’s learned on the importance of communication and relationship building in public affairs.
15 Minutes to Strengthen Your Reputation for Re-entry
Whether you’re a non-profit or an architectural firm, all organizations have been affected by COVID-19. As we think about returning to work, many organizations are faced with the need to generate results – quickly – in order to get back on track. This webinar will walk through 3 actionable, accessible things your organization can be doing right now to help to boost your reputation, and strengthen your position for re-entry.
15 Minute Guide to a Completely Virtual Accepted Student Experience
Join Mark DiPietro, Director of Marketing & Communications at Landmark College, and Leah Gallagher, Vice President at the Belfort Group as they break down the successes and learning moments from Landmark College’s Virtual Accepted Student Week. Mark and Leah will share how they worked with LC’s admissions team to quickly pivot to, promote and execute a completely virtual experience for accepted students and their families.
15 Minutes to Optimizing Your Website
In a time where the world is on their devices now more than ever, you need to prioritize one of your main vehicles for digital brand communication and business lead capture – your website. There is a lot to consider, from content and design to functionality, user experience and SEO. During this 15-minute discussion, BG talks about quick tips to optimize your website for conversion.
15 Minutes to a Roadmap to Project Approval
No matter the size or type of development, every project follows a similar path to winning community support and project approval. In this short webinar, the Belfort Group’s practice lead for Public Affairs will spell out how developers can prepare their proposal for success with the community and at City Hall.
15 Minutes to a New Virtual Enrollment Marketing Plan
During this 15-minute discussion, Vice President and Higher Education Practice Area Leader Leah Gallagher reviewed tips and strategies for navigating a completely virtual recruitment process.