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BG Insights is a 15-minute videocast where our industry experts share real-world examples of how to combat disruption in higher education, public affairs and professional services. You’ll virtually walk away with tips to work around or through the disruption in your business, marketing and PR strategies that align with today’s climate and case studies that you can use to apply to your business. View one of our past discussions below.

Conversation with Michael Sherry, Director of Public Affairs, on BG Strategies

Introducing BG Strategies, our Public Affairs practice, which draws on more than four decades on success in advocating for smart thoughtful development. The proprietary approach was launched by Phil Pennellatore, BG’s CEO and shepherds proposals through the permitting or zoning process, resulting in the approval of projects that benefit both real estate developers and host communities.

Conversation with Lisa Marrone Director of Business Development, Town of Chelmsford

Like any organization, towns rely on consistent business development to keep themselves growing. Our COO Don Martelli sits down with Lisa Marrone, Director of Business Development at the Town of Chelmsford, to discuss her role, the impact COVID-19 has had on business development efforts and exciting new business opportunities in Chelmsford.

Conversation with our 2020 Summer Interns

In the latest BG Insights Videocast, Don sits down with BG’s three incredible summer interns, Giuliana, Barbara and Christy, to discuss their internship experience. The three share what they’ve learned about PR and Marketing, how they’ve grown as professionals and their advice for success for future interns.

Conversation with the Joe Andruzzi Foundation

The Joe Andruzzi Foundation (JAF) supports cancer patients and their families through the financial hardship of battling cancer. Our COO Don Martelli and Senior Director Megan Page sit down with Jen Andruzzi, Co-founder, President & CEO, and Karen Glass, VP of Marketing & Communications to discuss how COVID-19 has impacted cancer patients and how JAF has adapted its model.

Conversation with City of Revere Mayor Brian Arrigo

New development projects are dependent on public support and cooperation for approval. While every campaign requires individualized planning, what key points should every public affairs practitioner keep in mind to maximize their chances of success? BG’s COO Don Martelli and Public Affairs Practice Lead Michael Sherry sit down with the City of Revere Mayor Brian Arrigo who offers tips and lesson’s he’s learned on the importance of communication and relationship building in public affairs.

15 Minutes to Strengthen Your Reputation for Re-entry

Whether you’re a non-profit or an architectural firm, all organizations have been affected by COVID-19. As we think about returning to work, many organizations are faced with the need to generate results – quickly – in order to get back on track. This webinar will walk through 3 actionable, accessible things your organization can be doing right now to help to boost your reputation, and strengthen your position for re-entry.

15 Minute Guide to a Completely Virtual Accepted Student Experience

Join Mark DiPietro, Director of Marketing & Communications at Landmark College, and Leah Gallagher, Vice President at the Belfort Group as they break down the successes and learning moments from Landmark College’s Virtual Accepted Student Week. Mark and Leah will share how they worked with LC’s admissions team to quickly pivot to, promote and execute a completely virtual experience for accepted students and their families.

15 Minutes to Optimizing Your Website

In a time where the world is on their devices now more than ever, you need to prioritize one of your main vehicles for digital brand communication and business lead capture – your website. There is a lot to consider, from content and design to functionality, user experience and SEO. During this 15-minute discussion, BG talks about quick tips to optimize your website for conversion.

15 Minutes to a Roadmap to Project Approval

No matter the size or type of development, every project follows a similar path to winning community support and project approval. In this short webinar, the Belfort Group’s practice lead for Public Affairs will spell out how developers can prepare their proposal for success with the community and at City Hall.

15 Minutes to a New Virtual Enrollment Marketing Plan

During this 15-minute discussion, Vice President and Higher Education Practice Area Leader Leah Gallagher reviewed tips and strategies for navigating a completely virtual recruitment process.