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Brand Identity and Marketing Collateral for a Municipal Economic Development Initiative in Chelmsford, MA

The Opportunity

The Town of Chelmsford, MA hired BG to develop a brand and marketing strategy for Chelmsford’s 129 corridor based on our strong track record in building brand identities around corporate and municipal developments.

The Strategy

Working with the Economic Development Commission, BG embarked on a brand discovery and identity building campaign to create the brand architecture for the project, which included a name, logo, website, marketing materials, promotional video and a “go to market” strategy.

The Result

All of our work has helped the Town position economic development opportunities in a way that will build awareness of the development and attract businesses to first consider and then relocate to the area.