Increase Visibility for One of Massachusetts’ Oldest Nonprofits – Child & Family Services

The Opportunity

Belfort Group (BG) was retained by Child & Family Services (CFS) to position senior management as thought leaders in the Massachusetts’ nonprofit sector and strategically build the agency’s social media. We needed to expand the organization’s public presence through proactive outreach to current and potential stakeholders, as well as key media contacts in the South Coast and Cape Cod areas.

The Strategy

BG developed media messaging that highlighted the organization’s comprehensive service outreach and recent growth and conducted aggressive media outreach to secure interview opportunities for CFS management. BG identified key influencers within the state’s nonprofit sector, such as Massachusetts politicians, and coordinated in-person meetings with these leaders to introduce them to CFS. We also provided strategic counsel to enhance the organization’s Twitter and Facebook pages, positioning both platforms as resources for online visitors to stay “in the know” about CFS and the social services space in general.

The Result

During four months of strategic public relations outreach, Belfort Group successfully positioned the organization’s leaders as knowledgeable experts on a variety of social services issues, including mental health care, adoption and coping. We developed a strong public presence for the CFS brand, continuously engaging with the organization’s Facebook community, and reaching current and potential supporters through targeted social media and traditional media relations outreach.