Website Relaunch & Content Campaign for UNICON (Global Consortium for University-Based Executive Education)

The Opportunity

Belfort Group was hired to relaunch UNICON’s identity by developing a new logo and branding that reflects the organization’s prestigious position in university-based executive education. The redesign of UNICON’s website needed to provide a clean and seamless user-friendly experience. The site also had to aggregate and distribute content, including shared events, job postings, and news and relaunch UNICON’s social media channels to drive member engagement and information exchanges.

The Strategy

BG developed a custom logo, font and color palette to reinvigorate the UNICON brand and used the new branding as a basis for the look and feel of the new website and social media channels. The newly developed website featured a Content Hub, a Member Directory, resources on available job postings and board member information, social media icons to direct users to their channels, and more. We also relaunched social media channels that were designed to build awareness for the UNICON brand, increase visibility among key target audiences, position UNICON members as thought leaders, and increase membership engagement.

The Result

The website has become the epicenter of the UNICON content ecosystem and is more than a resource; it’s a connection tool for members and thought leadership content. We successfully improved website navigation, design and member satisfaction, increased website traffic volume and quality. This created more active engagement opportunities for members to share insights, ideas and thought leadership content.