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Creative Storytelling for the Downtown Boston Improvement District

The Opportunity

The Downtown Boston Improvement District (BID) was nearing the end of its first agreement with corporate and retail members, the building owners of the 34-block area that is Downtown Boston. The organization faced a renewal effort and needed to tell their story—a narrative about improving the Downtown area that was fast becoming a popular live-work-play destination.

The Strategy

BG developed a creative storytelling campaign, promoting the various activations the BID developed—concerts, new tenants, success stories, ambassador profiles, and more. We also helped position the organization’s president as a thought leader in all things related to Downtown Boston, but specific to the BID’s impact on the area.

The Result

Our work encompassed traditional PR, but also creative storytelling through social media and the BID newsletter. As a result, the BID secured renewal for another five years.