Elevating A Historic Law Firm’s Brand and User Experience through Website Redesign

The Opportunity

Langer & McLaughlin, LLP is a law firm that specializes in commercial real estate leasing, sales, acquisitions and development, financing and architect and construction contracts. With over 70+ years of experience, they represent regional, national and international clients of all sizes and types. The firm was looking to elevate their brand and provide an improved user experience through a website redesign and optimization for multiple devices.

The website redesign needed to:

  • Improve the overall brand perception and positioning of the firm.
  • Be optimized for multiple devices, including desktop, mobile, and tablet.
  • Showcase the firm's expertise and professionalism.
  • Provide easy access to information about the firm's services and attorneys.
  • Improve the overall user experience.

The Strategy

The BG creative team worked with Langer & McLaughlin, LLP to redesign and relaunch their website. The team conducted a thorough analysis of the firm's business goals, target audience, and current website performance to identify key areas of improvement. They then developed a customized solution that addressed these areas, including:

  • A modern and professional design that reflects the firm's expertise and professionalism.
  • An optimized user experience that makes it easy to navigate the site and find relevant information.
  • A responsive design that is optimized for multiple devices.
  • An intuitive and easy-to-use content management system (CMS) that allows the firm to update their website quickly and easily.
  • A comprehensive attorney directory that provides detailed information about the firm's attorneys, including their practice areas, experience, and contact information.

The team also implemented an SEO strategy that included keyword research, on-page optimization, and content creation to help the firm rank higher in search engine results pages (SERPs) and drive more traffic to their website.

The Result

The website redesign and optimization resulted in significant improvements to Langer & McLaughlin's brand perception, user experience, and online presence. The new website:

  • Improved the overall brand perception and positioning of the firm.
  • Provided a modern and professional design that reflects the firm's expertise and professionalism.
  • Optimized the user experience, making it easy to navigate the site and find relevant information.
  • Delivered a responsive design that is optimized for multiple devices.
  • Provided an intuitive and easy-to-use CMS that allows the firm to update their website quickly and easily.
  • Delivered a comprehensive attorney directory that provides detailed information about the firm's attorneys.
  • Increased website traffic and improved search engine rankings.

Overall, the website redesign and optimization delivered a modern and professional website that reflects Langer & McLaughlin's expertise and professionalism while providing an optimized user experience. The new website has helped to position the firm as a leader in their industry and drive more traffic to their website.