J. Calnan & Associates (JC&A) is a construction management company known for building projects within the New England and New York area. JC&A partnered with Belfort Group for a dual-phase project set out to produce a brand video and to redesign their website. After video production for the brand video, the Belfort Group was tasked with redesigning the website to address JC&A’s current site challenges and to create a modern, user-friendly website that showcased the company's services, expertise, and culture.
The Belfort Group conducted a discovery session with JC&A to identify their current site challenges, desired features, and goals for the new website. Based on this information, BG developed a comprehensive plan that aligned with JC&A's mission and goals.
During the planning phase, a new site map was created that strategically outlined a navigation and user journey flow designed to enhance the user experience. The team also incorporated J. Calnan & Associates' trademark philosophy, "We Build...®" to represent the brand’s identity throughout the site. The BG team then designed interactive prototype pages to visualize the final design and ensure that it would meet the client's expectations.
Once the prototype designs were approved, the team developed a beta website that was tested and refined with client feedback.
JC&A’s new website now has a fresh and modern look and feel that aligns with their brand identity. The new site offers an intuitive navigation and user journey flow, enabling visitors to quickly find the information they are seeking. The site's improved functionality allows for easy content updates without requiring coding knowledge, and the enhanced search capabilities making it easier for users to find projects. Overall, the new site successfully showcases JC&A's services, expertise, and culture, while providing an optimal user experience for the client and visitors.
If you're interested in learning more about our website services, reach out to us today by emailing Creative@thebelfortgroup.com or by using the form found on our Contact page.
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