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JAF Storytelling Campaign to Promote Nonprofit Joe Andruzzi Foundation’s 10,000th Grant

The Opportunity

The Joe Andruzzi Foundation (JAF) is a leading non-profit that helps families deal with the cost of cancer – not the healthcare costs, but rather the financial burdens that are unrelated, including mortgages, electric bills, car payments and more.

The Strategy

JAF engaged BG to promote the organization’s 10,000 grant with creative storytelling through the media.

The Result

BG orchestrated the event, secured local broadcast and print coverage, and produced an event video that was used for donor relations. The effort included launching the #CostofCancer campaign, which is a thematic catalyst for the Foundation’s work.