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Luxury Real Estate Marketing Campaign Generates One Million Dollars in Pre-Construction Contract Sales

The Opportunity

Belfort Group partnered with RiverWalk at Loon Mountain to launch a luxury resort with a real estate marketing campaign aimed at driving awareness among potential buyers and focused on lead generation and conversion.

The Strategy

To meet the challenge, BG developed a uniquely themed, high energy event to highlight the return of the resort, developed and distributed press materials and leveraged relations with local and regional media to drive awareness of RiverWalk at Loon Mountain as a ski and adventure sport destination. The launch theme evoked the roaring 1920s’ when the grand hotels of NH were in their heyday to highlight the history of this type of luxury resort.

The Result

The creatively themed Gatsby extravaganza and flawless execution built the required excitement and buzz to kick off an aggressive pre-sales campaign for the ownership team, paving the way for continued success. The RiverWalk at Loon Mountain real estate development team booked more than $1 million in sales in the three days following the event, identified a number of qualified leads for outreach and developed a deeper engagement with additional interested buyers. Media coverage included New Hampshire 1 Television, Manchester Union Leader, New Hampshire Public Radio, New Hampshire Business Review, NewHampshire.com, SnoCountry.com and InsidetheGate.com