Brand Relaunch & Website for an Architectural Firm

The Opportunity

Maugel Architects was approaching its 25th anniversary and embarking on several significant organizational changes that made it the right time to evaluate the firm’s brand identity, website, collateral materials and thought leadership efforts. BG was hired to steward a multiyear effort to transform the firm’s awareness and presence in the marketplace.

The Strategy

BG worked closely with Maugel’s senior leadership to reach a logo design that encapsulated the team’s design vision and aligned with the new campaign tagline, “Shaping the Exceptional.” From the message guide and brand identity, BG launched into developing a new look and feel for the Hubspot-coded website, creating a suite of collateral materials, developing editorial ideas and plans for a commercial-real-estate-oriented thought leadership campaign and building the framework for a sponsorship and paid media campaign.

The Result

BG continues to enhance and refine the integrated media campaign as a trusted partner of the firm, helping to capitalize on company milestones, the portfolio of high quality architectural design work and the expertise of Maugel principals.