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Media Relations Campaign to Promote University President White House Visit

The Opportunity

Bay Path University’s President Dr. Carol Leary received an invitation to the White House College Opportunity Summit hosted by President Obama, Vice President Biden and First Lady Michelle Obama. Belfort Group (BG) was hired to position Bay Path as a leading institution of higher learning and online education across the U.S., establish President Leary as a thought leader and expert source to discuss the summit and its implications for women-only education, and cultivate relationships with education reporters.

The Strategy

BG developed and distributed a press release and media alert to 26 outlets offering Dr. Leary as a source to discuss her experiences and share how educating women can have a multi-generational positive impact on families. We secured and coordinated three media opportunities for Dr. Leary.

The Result

BG secured 15,172,972 online impressions and reached 3 million homes via broadcast through the coverage surrounding Dr. Leary’s White House College Opportunity Summit visit, including the Boston Globe, New England Cable News, and WBZ News Radio. BG produced results that not only positioned Dr. Leary as a national thought leader on women’s education, but also provided Bay Path with the long overdue recognition the university deserves as a powerful force in higher education.