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Media Relations Program to Launch a Healthcare Program, Hebrew SeniorLife’s Vitality 360

The Opportunity

BG was hired to position Hebrew Senior Life (HSL) as the leading provider of senior healthcare, services and housing through featuring the Vitality 360 program and its unique aspects while inserting HSL into the national dialogue on healthcare reform.

The Strategy

BG researched the Vitality 360 program and identified its unique aspects, and developed a media relations strategy that would appeal to national and regional print and broadcast media.

The Result

BG pitched and secured a story about Vitality 360 with New York Times reporter Elizabeth Olson for the publication’s quarterly “Retirement” special section. Coverage appeared in the Retirement section of the New York Times and in The Boston Globe to highlight Vitality 360 and HSL’s leadership in senior healthcare.