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Media Announcement for Rampart-Nomura Financial Services Partnership

The Opportunity

BG was hired to coordinate simultaneous announcements in Japan and the U.S. for a new strategic partnership between Rampart Investment Management (Boston, Mass.) and Nomura Trust and Banking Co., Ltd. (a subsidiary of Japan’s Nomura Holdings, Inc.) The goals were to position Rampart Investment Management as an expert in the options industry, and educate the Asian and international markets about this new investment product being marketed in Japan for the first time.

The Strategy

BG worked with our PR partner in Japan to develop messaging that was culturally in tune with the way business news is announced in Japan. BG performed extensive research to identify and make contact with key media professionals in Tokyo to educate them on the importance of this new options investment program being introduced. We also established a regular communication schedule and plan to overcome time zone challenges and language barriers, as well as ensure that all stakeholders from Rampart Investment Management and Nomura Trust & Banking were fully apprised of the latest developments, including the legal and marketing teams.

The Result

BG managed simultaneous announcements in two markets across the globe, while adhering to guidelines in place regarding news releases by publicly traded companies. In addition, we secured an exclusive with the Financial Times, coverage by Bloomberg and national/international news release pickup by several financial industry news sites, publications and blogs.