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Unifying Members Through Creative Storytelling and Social Media

The Opportunity

The Middlesex 3 Coalition is one of the premier economic development and business networking groups in the Middlesex region of Massachusetts. The groups influence on real-estate, transportation and other related items is unparalleled. The organization wanted to unify their members voice around the power of the coalition and influence trends in the region. 

The Strategy

BG developed #M3Connect, a storytelling campaign that featured economic development experts, business owners, real-estate developers, higher education thought leaders and other area expertsThe campaign was brought to life through a series of short form videos and the creation of a LinkedIn group for M3 members. 

The Result

The video series has become a key driver of conversation amongst coalition members, business owners from the region, political decision makers and hyper local media who cover related topics.