fbpx

Public Relations Campaign for New Commercial Real Estate Restoration Service

The Opportunity

BG was contracted to build a public relations campaign for Walker Restoration Consultants, the new real estate restoration division of Walker Parking Consultants, the largest parking consultant firm in the U.S. The goal was to drive business and revenue growth through increased corporate visibility by helping the company secure a more prominent position in the restoration market as part of a five-year strategic plan.

The Strategy

BG launched an aggressive internal and external public relations campaign to build excitement, awareness and visibility. We first communicated the benefits of offering real estate restoration services to the internal teams at the 13 Walker Parking offices. BG generated enthusiasm for selling these new services by educating each office about how the team would interface with new and existing clients. To change the perception externally that Walker Parking provided only parking consulting services, BG generated visibility for the Restoration Group’s experience in the eastern, central and western regions of the U.S. that corresponded with Walker offices that already had large restoration portfolios in Boston, Chicago and Denver.

The Result

BG helped Walker drive a sales increase of $15 million more than initial projections and a 13% increase over the prior year, including a year-over-year revenue increase of 20% for the Restoration Division. BG secured more than 10 million media impressions during the one-year campaign, including positive media coverage in publications such as Building Design & Construction, Parking Today and the New England Real Estate Journal.