Belfort Group (BG) was hired to bring Apollo’s online presence into the 21st century by designing and developing a new website. Our goals were to enhance the Apollo brand through the new website, tell the Apollo story through compelling case study development and brand differentiators, and incorporate full content management so the site could be continually managed and updated.
BG completed a SWOT analysis of leading security companies and developed new branding, website design, copy, and site map. We conducted keyword analysis for SEO and successfully launched the website on time with a refreshed look and feel.
The new website communicated the company brand and differentiators, provided full site content management, optimized content that met lead generation goals, and improved search engine rankings. Apollo senior management applauded our work for enhancing their brand and creating a website that reflects their organization, heritage and mission.