Reimagining the Web Presence for Boston Area Construction Firm J. Calnan & Associates (JC&A)

The Opportunity

BG was hired to redesign construction management firm J. Calnan & Associates’ (JC&A) website to convey their mission, ethos, culture, and brand identity while leveraging the 20th anniversary “We Build” brand in the website design. BG was also asked to develop a creative campaign approach to launch the new site and introduce it to JC&A’s community and network.

The Strategy

BG immediately got to work conceptualizing an improved, streamlined website to help enhance visual appeal, communicate JC&A’s updated brand, as well as guide user experience. Expanding on the “We Build” JC&A brand anthem, BG developed streamlined navigation to three simplified main navigation headers: We Build Leaders, We Build Quality Projects and We Build Relationships. These three sections of the site would continually be updated with new content, such as philanthropic/social initiatives, team building events and thought leadership pieces. BG’s tactics for launching the new JC&A website included an email and social media marketing campaign to engage with partners, clients, stakeholders and friends as well as content features of the top 20 project highlights, local events and charities that JC&A supports.

The Result

The website and video received praise and accolades from partners, clients and friends. The new JC&A website and video communicated JC&A’s brand identity while showcasing the company’s philanthropic ideals and team oriented culture.