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Integrated Enrollment Marketing and Brand Awareness for a Graduate Psychology College

The Opportunity

William James College is an independent, private graduate school for psychology located just outside of Boston. The college offers a number of degree programs in a competitive space.

The Strategy

BG was engaged to recharge the college’s marketing admissions efforts, using a blended strategy of brand marketing, digital persona segmentation and program specific marketing, public relations and community engagement.

The Result

The result was a year-one stop to their declining enrollment trends and a pivot towards positive enrollment growth over two years plus significant increased brand awareness.