Over the holiday season, many businesses and nonprofits shift focus to festivities and year-end tasks. However, staying visible is crucial. These holiday PR tips will help your organization remain active, share meaningful stories, and keep your audience engaged—even when the news cycle slows down.
Tell Your Own Story
Even while the news cycle winds down, social media never stops. Your social media pages are the perfect place to implement these holiday PR tips by sharing positive holiday stories. Examples include donating to local charities like Toys for Tots, recognizing employees who go above and beyond, or highlighting ways your company celebrates the season together.
Holiday Video Content
Be creative! Get your employees to participate on your business’ social media. Whether it’s taking over Instagram to showcase their favorite Thanksgiving dishes, competing to wrap oddly shaped presents or wearing ugly holiday sweaters. This type of content will help humanize your company.
Serve Up Content
Providing reporters with a pre-written piece can be an easy way to get your content covered by local media. Ensure that press releases are print-ready by including engaging facts, accessible data and securing quotes. The more prepared the content, the easier it is to break the media slump.
