ABOUT

We Bring Clarity to Disruption

Belfort Group is a Boston-based integrated digital marketing and PR agency that brings clarity to disruption. We have extensive experience developing multi-layered campaigns for corporations, colleges and universities, developers, municipalities and nonprofits. Our clients are in industries that are extremely competitive, fraught with uncertainty, and under constant pressure to perform. They call us because we find or create the path forward.

Founded in 1980 as Schneider Associates, the firm carved a niche in commercial real-estate, higher education and corporate communications. The last decade has seen the firm grow into a fully integrated marketing and communications group with methodologies that are transferrable to a variety of verticals and businesses – and in the fall of 2018 after a year of exceptional client growth, the agency’s president, Phil Pennellatore acquired the firm from its founder. Nearly a year later, after a period of unprecedented growth and innovation, Schneider Associates was relaunched as Belfort Group.

The name is derived from two words: Bel and Fort.

While the root word Bel means beauty, but the word also carries connotations of leadership (bellwether) and learning (belletrist). For us, this is a reminder that we must always be examining the marketplace and understanding how our integrated marketing and PR strategies can help our clients create separation and lead the competition. Belfort is also the street where Phil was born in Dorchester, MA near St. William’s Parish.

Fort means strong. Fort has connotations in longevity, sustainability and resiliency (fortitude, fortress). We are often hired to strengthen and sometimes defend our clients’ positions in their industry – and every campaign we implement on their behalf must be planned with an eye toward long-term growth and success.

Above and beyond our name, Belfort Group will remain a true partner, treating client businesses the way we do our own:

We Value Partnership

Our culture reflects five core values: teamwork, respect, passion, trust and creativity. We strive to represent clients who share our values and who place a high importance on having trustworthy and accountable integrated marketing partners.

We Architect Integrated Marketing & Media Strategies

Our integrated media strategists turn whiteboard walls into canvases with winning ideas. We analyze your business challenges, dig into research, distill findings into measurable goals, identify the right audiences and media platforms, create and share content, engage influencers and use analytics to fine-tune campaigns and report quantifiable results.

We Bring Together Talented People

Ideas and strategies thrive in an atmosphere of ‘what if,’ ‘how’ and ‘why not?’ Our team of skilled professionals includes experts in brand positioning, public relations and digital marketing strategy, public affairs and community relations professionals, crisis communications consultants, bloggers and lead generation strategists, experienced journalists, graphic designers, videographers and media trainers. There’s a sense of creativity, purpose, fun and excitement that permeates the atmosphere in our office.

1980s
1990s
2000s
2010s

  • Schneider Associates is founded (1981)
  • Company moves to Boylston Street

  • Phil Pennellatore joins firm
  • Schneider Associates launches Public Affairs/Land Use, Consumer and Professional Services practices

  • Firm relocates to Newbury Street
  • Firm moves to Financial District/Downtown at 2 Oliver Street

  • Firm launches Education practice with first client, MIT Sloan
  • Phil Pennellatore is promoted to President
  • Phil Pennellatore acquires Schneider Associates and becomes CEO
  • Schneider Associates relaunches as Belfort Group

Clients

VHB
SIMON
National Center Of Learning Disabilities
Massachusetts Medical Society
Massachusetts Bay Transportation Authority
Foundation
JC&A
Herb Chambers
CUBIC
CUSHMAN
Brighton
Wharton
MIT
Damore
Landmark
BU
NECHE
UNICON
Understood.org
Joe Andruzzi Foundation
UMass Boston
Syracuse
William James College
Bentley University

Leadership

Phil Pennellatore
Chief Executive Officer
Don Martelli
Chief Operating Officer
Tom Ryan
Senior Vice President
Leah Gallagher
Vice President
Aaron Gouveia
Vice President
Ariel Ferrante
Director
Michael Sherry
Director
more
+

"Working with Belfort Group has been extremely positive. I have never felt such a close working relationship with an outside group before. "

Peter Eden
President, Landmark College

"If I had to use three words to describe Belfort Group and my dealings with them it’s their quality of work, responsiveness, and the integrity of their advice. "

Robert C. Buckley
Senior Partner, Riemer & Braunstein LLP

"I love working with Belfort Group because it’s a lot like working with friends who have fun and exciting ideas and are willing to make things happen. Every day we have exciting conversations and we look at new ways to do things. I am constantly learning from them. "

Shauna LaFauci-Barry
Associate Director of Admissions, MIT Sloan School of Management

"Our work with the Belfort Group has been wonderful and complex…it’s been a very rich and rewarding collaboration. "

Nick Covino
President, William James College

"I am happy to say a few great words about our strategic partner that we’ve worked with over the past 20 years, Belfort Group…Phil Pennellatore and his team at Belfort Group have been with us every step of the way. "

Joe Fallon
Commercial Real Estate Executive