Careers At BG

The Marketing Intelligence Analyst will be a central team player within the BG Digital practice at the Belfort Group, actively contributing to the success of various digital marketing client accounts. Their primary responsibility will involve delivering comprehensive data analysis reports and actionable insights to both the BG Digital team and clients directly to ensure the team is meeting client goals and KPIs.

In close collaboration with the Digital Marketing Director and other digital team members, the Marketing Intelligence Analyst will assist in overseeing digital marketing campaigns across multiple paid media platforms, such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, Spotify Ads, Hulu Ads, and more. The ideal candidate has a solid grasp of paid marketing channel metrics, excels in articulating data definitions to clients, and can maintain multiple ongoing campaigns. Additionally, they can work independently and within a team and are proactive in communication to drive continuous campaign improvements from a data-driven perspective.

• Build and maintain dashboards that track ad spend, conversion volume, cost per conversion, and digital marketing KPIs across multiple channels.
• Connect advertising platform data, CRM data, and other client source data through API integrations and reporting tools.
• Establish first-touch and last-touch attribution models, with longer-term support for multi-touch attribution.
• Prepare monthly and ad-hoc performance reports for client stakeholders by media channel, geography, and program area
• Build automated workflows that pulls data into usable reporting systems.
• Deliver regular competitive intelligence reports with insights and recommended action items.
• Support the marketing-side administration of CRM workflows, such as tracking leads, sources, and conversions, as well as automation logic.
• Maintain documentation for integrations and reporting processes.
• This role is critical to helping marketing stakeholders understand their channels’ performance on a day-to-day basis as well as comparative channel performance via attribution modeling and cohort analyses.
• This Marketing Intelligence Analyst will help round out our data and analytics function by leveraging a number of data sources and multiple data practices from modeling to dashboarding to ensure data clarity, consistent tracking, and actionable insights are found.
• This role will report to the VP of Digital Marketing.
• Support data roadmap goals by executing the creation of an attribution framework for our marketing channels.
• This includes a proposal for storing channel-level data, a model framework for attribution, and devising a dashboard to showcase and integrate results with key marketing data, including spend and sales.
• Ensure all marketing team members and clients can adequately track and gain insights into their channel’s performance through detailed dashboard visualizations, including Search, Social, Affiliate, CTV, SEO, Email/CRM, and more.
• Assist in ad hoc marketing analysis to better understand the efficiencies of channels, promotions, interventions, etc.
• You listen to feedback and listen to your team and co-workers’ needs and expectations.

We’re looking for a dynamic, detail-oriented Media Relations Specialist with strong agency experience to join our growing Strategies Team. This role is ideal for someone who knows how to identify and land stories, build relationships with journalists, and translate complex subject matter into compelling, newsworthy narratives. You’ll play a key role in driving high-impact earned media results across a range of clients, including colleges and universities, senior living organizations, and other B2B brands. This is a client-facing role that requires strong professional presence, sound judgment, and confidence in communicating with both clients and media.

Key Responsibilities

• Media Strategy & Story Development: Own the full lifecycle of media opportunities across client accounts—from ideation through placement. This includes developing proactive and reactive pitch angles, building targeted media lists, drafting compelling pitches, executing thoughtful follow-up, coordinating internal approvals and spokesperson availability, and scheduling interviews across time zones. Exercise strong news judgment to identify the most relevant and timely opportunities, and share secured coverage with clear context and key takeaways.
• Media Outreach & Relationship Building: Build and maintain strong relationships with key reporters across local, national, and trade outlets. Keep media lists up to date, track journalist interactions, and lead proactive outreach and thematic pitching initiatives that result in meaningful, high-quality coverage.
• News Monitoring & Opportunity Identification: Monitor the news cycle daily to identify timely, relevant opportunities for clients. Proactively surface story angles, trends, and news hooks, and maintain a forward-looking editorial calendar. Stay current on media landscape shifts, journalist beats, and industry developments, and respond quickly to emerging opportunities.
• Spokesperson & Interview Support: Prepare clients for media engagements by developing briefing materials, key messages, and talking points. Ensure spokespeople are positioned for successful interviews and aligned with overall messaging strategy.
• Client Communication & Account Support: Participate in client calls and communications with professionalism and confidence. Provide clear updates on media activity, manage expectations, and contribute to a positive, solutions-oriented client experience.
• Performance Tracking & Insights: Own the preparation and distribution of regular media performance reports (monthly, quarterly, and annual), tracking KPIs such as share of voice, reach, sentiment, spokesperson engagement, and message pull-through. Translate results into actionable insights and recommendations.
• Workflow Optimization & AI Integration: Identify opportunities to streamline workflows and reduce manual tasks. Partner with the team to explore and implement AI-enabled solutions across briefing materials, media monitoring, and reporting, while documenting and refining processes to improve efficiency and scalability.

The Digital Marketing Manager (DMM) is responsible for leading the development and execution of integrated SEO, content strategy, and conversion tracking frameworks across BG Digital accounts. This role ensures that client digital ecosystems—from website content to analytics infrastructure—are strategically aligned to drive qualified traffic, engagement, and measurable conversions.

The DMM works closely with Director(s), Digital Marketing to shape strategy, while acting as a key client-facing partner on topics including search visibility, content performance, user journey optimization, and data integrity. This individual brings a strong understanding of how content, technical SEO, and analytics infrastructure intersect, and plays a critical role in translating that into actionable strategies that support broader campaign goals.

This role also supports the development of junior team members, ensuring best practices in SEO, content planning, and tracking implementation are consistently applied across accounts.

Key Responsibilities:

SEO & Content Strategy

• Lead the development and execution of SEO & GEO/AEO strategies, including keyword research, content mapping, on-page optimization, and technical recommendations.
• Develop content strategies and editorial frameworks aligned to audience intent, search behavior, and campaign goals.
• Identify opportunities to expand organic visibility through new content creation, content optimization, and site architecture improvements.
• Partner with BG Creative and Web teams to ensure content is optimized for both search performance and user experience.
• Conduct ongoing SEO & GEO/AEO audits and performance analysis, proactively identifying opportunities for growth.
• Keep up-to-date with the latest SEO/GEO trends, algorithm updates, and emerging technologies to continuously refine technical SEO & GEO/AEO strategies.
• Maintain and optimize tracking in core GEO/AEO platforms, including but not limited to SEMRush & Data for SEO
• Collaborate with Marketing Analyst & other team members to ensure that developed content has maximum AI visibility.
• Report and present progress on AI search visibility to executive stakeholders and clients
• Analyze and improve site speed, mobile responsiveness, and core web vitals (e.g., LCP, FID, CLS) to ensure optimal performance for both users and search engines; Use tools like Google Search Console and PageSpeed Insights.
• Identify and resolve issues related to crawl errors, duplicate content, broken links, canonical tags, and other SEO-related bugs. Ensure proper implementation and optimization of schema markup and structured data.

Technical SEO

• Understanding of HTML, CSS, and JavaScript as they relate to SEO (e.g., how certain tags, scripts, or structures impact search engine crawling and indexing). Ability to audit code for rendering issues that might prevent AI crawlers from accessing content.
• Basic knowledge of server configurations (e.g., .htaccess, robots.txt, and XML sitemaps) and how they affect search engine crawling.
• Experience with optimizing site speed, mobile responsiveness, and Core Web Vitals.
• Experience developing schema markup (JSON-LD) to ensure that content is machine-readable.

Conversion Tracking & Analytics

• Oversee implementation and management of conversion tracking frameworks using tools such as Google Analytics (GA4), Google Tag Manager, and CRM integrations.
• Define and maintain a clear conversion hierarchy (e.g., inquiries, applications, downloads, engagement actions) aligned with client business goals.
• Ensure accurate tracking, attribution, and data flow across digital channels and platforms.
• Partner with Marketing Data Analysts to develop insight-driven reporting that connects user behavior to outcomes.
• Identify gaps in tracking and recommend solutions to improve data accuracy and reporting clarity.

User Journey & Conversion Optimization

• Map and optimize user journeys across websites and landing pages, ensuring alignment between traffic sources, content, and calls-to-action.
• Provide strategic recommendations for landing page structure, messaging, and CTA placement to improve conversion rates.
• Support A/B testing and experimentation frameworks to validate improvements in engagement and conversion performance.
• Work closely with paid media teams to ensure alignment between acquisition strategies and on-site experience.

Client Strategy & Account Leadership

• Act as a key point of contact for clients on SEO & GEO/AEO performance, content strategy, and analytics infrastructure.
• Lead client conversations around organic growth, content effectiveness, and conversion insights.
• Manage expectations and clearly communicate how SEO & GEO/AEO and content efforts contribute to broader marketing and business outcomes.
• Collaborate with cross-functional teams to ensure strategies are integrated across paid, owned, and earned channels.

Team Leadership & Development

• Manage and mentor Digital Marketing Strategists and Marketing Coordinators in SEO & GEO/AEO, content planning, and analytics best practices.
• Provide guidance on prioritization of tasks related to content development, optimization, and tracking implementation.
• Assist in onboarding new team members and elevating team knowledge in SEO & GEO/AEO and conversion strategy.

We’re looking for a Creative Specialist who can do it all and genuinely wants to. Someone who’s just as comfortable building out a brand identity system as they are animating a social campaign or cutting together a video. We are an innovative agency, meaning the work is fast, varied, and yours to own.

You’ll work across client accounts and internal agency initiatives, collaborating with account teams, writers, and other creatives. If you’re the type who opens After Effects just to see what’s possible, we want to hear from you.

Responsibilities

• Design creative assets for client and agency use, including but not limited to social media graphics and ads, digital banners, website and email graphics, print materials, stationery, logos, brand identity elements, infographics, and short-form video content.
• Concept and build motion graphics and animated content for digital and social, from brief through final delivery.
• Edit video and integrate motion, transitions, and animation.
• Work alongside senior creatives on client projects.
• Help update and maintain agency brand assets.
• Participate in brainstorms, reviews, and cross-functional meetings.
• Build good working relationships with clients and vendors over time.

Are you ready to take the reins and drive client success? At Belfort Group, we are looking for a creative, data-driven Growth Marketer to join our fast-paced, innovative and high-energy team and turn our clients’ ambitious growth plans into reality. This isn’t just a digital marketing role – it is an opportunity to be part of a dynamic team that directly influences our client’s business trajectory. If you have a ‘leader’ mentality and want your work to have a tangible, immediate impact, we want to hear from you.

Position Description

We are seeking a seasoned and strategic digital marketing professional to join our team. The ideal candidate will have 10-15 years of digital marketing and media buying experience. This role will be responsible for developing and leading overarching client strategies working with the internal digital marketing, creative, and communications teams on implementation. This role will work alongside the Digital Marketing and Creative Directors to lead campaign strategy while also being the high-level client relationship manager. While the ideal candidate will have extensive experience in implementing digital marketing campaigns through a variety of ad channels, this role will be responsible for ensuring the overall success of client accounts with a particular focus on account management. This role requires a creative problem solver who thrives in a fast-paced environment and can lead cross-functional teams effectively.

Responsibilities

• Lead cross-functional teams to ensure digital marketing campaigns are running successfully, meet outlined KPIs and client goals, and are backed by strong creative. Responsible for the overall success of digital marketing programs.
• Plan, develop, and execute digital programs, strategies and campaigns in collaboration with the internal team.
• Lead ongoing management of digital marketing strategy across several client accounts.
• Serve as the primary point of contact for clients, leading account management and fostering strong relationships to ensure account success. Responsible for long-term client and campaign planning.
• Work with the Director, Digital Marketing in the daily management of advertising campaigns across various digital platforms (Ex. Google Ads, Facebook Ads Manager, Programmatic Ads, etc.). Ability to assist with digital marketing campaign updates, optimizations, and budget development as needed.
• Manage various lead generation efforts through online display, video, social and native channels.
• Experience executing buys with a variety of KPIs including CPC, CPL, CPM and CTR.
• Lead strategic development, analysis, and optimization of digital campaigns.
• Provide insights to reporting processes and work with marketing data analysts to produce high-quality client reports backed by deep campaign insights and analysis based on specific client business models and goals.
• Understand technical set-up of campaign and third-party systems to provide strategic direction and oversight for campaign optimization and enhancements.
• Keep abreast of industry trends and developments in digital marketing technologies and identify professional development opportunities for the internal digital marketing team.
• While the Director, Digital Marketing and Digital Marketing Managers will be responsible for developing budgets for each digital marketing account, this role will coordinate with them to ensure overall client strategy is being reflected in these budgets and to help manage optimizations where needed.
• While the Creative Director will be responsible for developing creative strategy on accounts, this role will coordinate with them to ensure overall client strategy is being reflected in the creative planning.