Careers At BG

The Digital Marketing Manager (DMM) is responsible for leading the development and execution of integrated SEO, content strategy, and conversion tracking frameworks across BG Digital accounts. This role ensures that client digital ecosystems—from website content to analytics infrastructure—are strategically aligned to drive qualified traffic, engagement, and measurable conversions.

The DMM works closely with Director(s), Digital Marketing to shape strategy, while acting as a key client-facing partner on topics including search visibility, content performance, user journey optimization, and data integrity. This individual brings a strong understanding of how content, technical SEO, and analytics infrastructure intersect, and plays a critical role in translating that into actionable strategies that support broader campaign goals.

This role also supports the development of junior team members, ensuring best practices in SEO, content planning, and tracking implementation are consistently applied across accounts.

Key Responsibilities:

SEO & Content Strategy

• Lead the development and execution of SEO & GEO/AEO strategies, including keyword research, content mapping, on-page optimization, and technical recommendations.
• Develop content strategies and editorial frameworks aligned to audience intent, search behavior, and campaign goals.
• Identify opportunities to expand organic visibility through new content creation, content optimization, and site architecture improvements.
• Partner with BG Creative and Web teams to ensure content is optimized for both search performance and user experience.
• Conduct ongoing SEO & GEO/AEO audits and performance analysis, proactively identifying opportunities for growth.
• Keep up-to-date with the latest SEO/GEO trends, algorithm updates, and emerging technologies to continuously refine technical SEO & GEO/AEO strategies.
• Maintain and optimize tracking in core GEO/AEO platforms, including but not limited to SEMRush & Data for SEO
• Collaborate with Marketing Analyst & other team members to ensure that developed content has maximum AI visibility.
• Report and present progress on AI search visibility to executive stakeholders and clients
• Analyze and improve site speed, mobile responsiveness, and core web vitals (e.g., LCP, FID, CLS) to ensure optimal performance for both users and search engines; Use tools like Google Search Console and PageSpeed Insights.
• Identify and resolve issues related to crawl errors, duplicate content, broken links, canonical tags, and other SEO-related bugs. Ensure proper implementation and optimization of schema markup and structured data.

Technical SEO

• Understanding of HTML, CSS, and JavaScript as they relate to SEO (e.g., how certain tags, scripts, or structures impact search engine crawling and indexing). Ability to audit code for rendering issues that might prevent AI crawlers from accessing content.
• Basic knowledge of server configurations (e.g., .htaccess, robots.txt, and XML sitemaps) and how they affect search engine crawling.
• Experience with optimizing site speed, mobile responsiveness, and Core Web Vitals.
• Experience developing schema markup (JSON-LD) to ensure that content is machine-readable.

Conversion Tracking & Analytics

• Oversee implementation and management of conversion tracking frameworks using tools such as Google Analytics (GA4), Google Tag Manager, and CRM integrations.
• Define and maintain a clear conversion hierarchy (e.g., inquiries, applications, downloads, engagement actions) aligned with client business goals.
• Ensure accurate tracking, attribution, and data flow across digital channels and platforms.
• Partner with Marketing Data Analysts to develop insight-driven reporting that connects user behavior to outcomes.
• Identify gaps in tracking and recommend solutions to improve data accuracy and reporting clarity.

User Journey & Conversion Optimization

• Map and optimize user journeys across websites and landing pages, ensuring alignment between traffic sources, content, and calls-to-action.
• Provide strategic recommendations for landing page structure, messaging, and CTA placement to improve conversion rates.
• Support A/B testing and experimentation frameworks to validate improvements in engagement and conversion performance.
• Work closely with paid media teams to ensure alignment between acquisition strategies and on-site experience.

Client Strategy & Account Leadership

• Act as a key point of contact for clients on SEO & GEO/AEO performance, content strategy, and analytics infrastructure.
• Lead client conversations around organic growth, content effectiveness, and conversion insights.
• Manage expectations and clearly communicate how SEO & GEO/AEO and content efforts contribute to broader marketing and business outcomes.
• Collaborate with cross-functional teams to ensure strategies are integrated across paid, owned, and earned channels.

Team Leadership & Development

• Manage and mentor Digital Marketing Strategists and Marketing Coordinators in SEO & GEO/AEO, content planning, and analytics best practices.
• Provide guidance on prioritization of tasks related to content development, optimization, and tracking implementation.
• Assist in onboarding new team members and elevating team knowledge in SEO & GEO/AEO and conversion strategy.

Are you ready to take the reins and drive client success? At Belfort Group, we are looking for a creative, data-driven Growth Marketer to join our fast-paced, innovative and high-energy team and turn our clients’ ambitious growth plans into reality. This isn’t just a digital marketing role – it is an opportunity to be part of a dynamic team that directly influences our client’s business trajectory. If you have a ‘leader’ mentality and want your work to have a tangible, immediate impact, we want to hear from you.

Position Description

We are seeking a seasoned and strategic digital marketing professional to join our team. The ideal candidate will have 10-15 years of digital marketing and media buying experience. This role will be responsible for developing and leading overarching client strategies working with the internal digital marketing, creative, and communications teams on implementation. This role will work alongside the Digital Marketing and Creative Directors to lead campaign strategy while also being the high-level client relationship manager. While the ideal candidate will have extensive experience in implementing digital marketing campaigns through a variety of ad channels, this role will be responsible for ensuring the overall success of client accounts with a particular focus on account management. This role requires a creative problem solver who thrives in a fast-paced environment and can lead cross-functional teams effectively.

Responsibilities

• Lead cross-functional teams to ensure digital marketing campaigns are running successfully, meet outlined KPIs and client goals, and are backed by strong creative. Responsible for the overall success of digital marketing programs.
• Plan, develop, and execute digital programs, strategies and campaigns in collaboration with the internal team.
• Lead ongoing management of digital marketing strategy across several client accounts.
• Serve as the primary point of contact for clients, leading account management and fostering strong relationships to ensure account success. Responsible for long-term client and campaign planning.
• Work with the Director, Digital Marketing in the daily management of advertising campaigns across various digital platforms (Ex. Google Ads, Facebook Ads Manager, Programmatic Ads, etc.). Ability to assist with digital marketing campaign updates, optimizations, and budget development as needed.
• Manage various lead generation efforts through online display, video, social and native channels.
• Experience executing buys with a variety of KPIs including CPC, CPL, CPM and CTR.
• Lead strategic development, analysis, and optimization of digital campaigns.
• Provide insights to reporting processes and work with marketing data analysts to produce high-quality client reports backed by deep campaign insights and analysis based on specific client business models and goals.
• Understand technical set-up of campaign and third-party systems to provide strategic direction and oversight for campaign optimization and enhancements.
• Keep abreast of industry trends and developments in digital marketing technologies and identify professional development opportunities for the internal digital marketing team.
• While the Director, Digital Marketing and Digital Marketing Managers will be responsible for developing budgets for each digital marketing account, this role will coordinate with them to ensure overall client strategy is being reflected in these budgets and to help manage optimizations where needed.
• While the Creative Director will be responsible for developing creative strategy on accounts, this role will coordinate with them to ensure overall client strategy is being reflected in the creative planning.