The Opportunity
BioMed Realty, an international life sciences developer that had retained the Belfort Group in winning political and community support for rezoning the site of its proposed 585 Third Street arts/laboratory complex, asked our team to continue its work as the project moved into a new phase, including securing a special permit in Kendall Square. With the rezoning portion complete, attention now turned towards securing a special permit for the proposed landmark in Kendall Square, the technology hub of Cambridge, Massachusetts. Winning a special permit would require engaging with a new political body, the Cambridge Planning Board, as well as demonstrating responsiveness to a host of design and community input requests.
The Strategy
BG repurposed the stakeholder engagement strategy that had benefited the rezoning phase. We enlisted civic, neighborhood, and artistic organizations — both new and existing — to support BioMed’s special permit application. Our team worked closely with regional and local media to secure positive coverage in outlets likely to reach Planning Board members. We also crafted messaging and framing for key hearings, guiding discussions that ultimately influenced the special permit decision.
The Result
After more than a year of preparation, 585 Third Street won unanimous approval from the Cambridge Planning Board. At the final hearing, the community showed strong support. A carefully crafted message and ongoing positive media coverage helped Planning Board members wholeheartedly endorse the project. After winning the final permit needed to pursue the project, BioMed is now entering the construction phase. 585 Third Street is estimated to be completed in late 2024.
Got a zoning project that you need to get off the ground? Reach out to us today and we can see what we can do for you.