MSCPA: Elevating Impact Through Thought Leadership & Magazine Revamp
The Opportunity The Massachusetts Society of CPAs represents as many as 11,000 members and serves 1,700 public firms and nearly 1,800 business and industry organizations. Despite its role as the leading certified public accountant professional organization in Massachusetts, the MSCPA’s narrative was not being told. MSCPA engaged BG to develop a comprehensive media relations strategy […]
Rebranding THP: Introducing a New Logo and Website
BG was hired to relaunch Thompson Hennessey & Partners’ (THP) identity with new branding and a contemporary logo design. The goal was to reflect THP’s extensive industry knowledge and experience while conveying unique differentiators that set the firm apart.
Innovative Success: Launching D’Amore-McKim’s MS Program
The Opportunity D’Amore-McKim engaged Belfort Group (BG) for a higher education marketing campaign with a target of enrolling 20-30 students for the first semester of their new one-year MS in Innovation program. BG needed to introduce the MS in Innovation program, as well as increase brand awareness for the newly renamed D’Amore-McKim School of Business. […]