The Opportunity

The Massachusetts Medical Society (MMS), a leading organization for physicians across all specialties, was looking to grow its membership. Their goal was to bring in new members from underrepresented age groups and more diverse backgrounds, helping to strengthen their influence in policy-making and medical decisions. They wanted to connect with a younger, more diverse group of physicians who could drive the future of healthcare.

The Strategy

To support this mission, a tailored membership awareness and lead generation campaign was developed to foster engagement with potential members and drive growth. The campaign focused on targeted ads on Facebook and LinkedIn, featuring a promotional brand video that highlighted MMS’s mission and long-standing achievements. This approach aimed to spark interest, build connections, and showcase the value of MMS membership.

The Results

Our efforts helped MMS reach a younger and more diverse audience, raising awareness of key legislative issues and showcasing the benefits of joining the organization. Through creative strategies and thoughtful engagement, MMS has successfully expanded its reach, reinforcing its mission and welcoming a new generation of physician members.