In a rapidly evolving digital landscape, UNICON, a consortium for executive education programs, recognized the need to adapt and enhance their online platform to better serve their members and audience. With a mission to provide valuable content and resources, they embarked on a journey to revamp their website, aiming to streamline news, updates, and engage their membership with a modern and user-friendly design. This case study delves into the transformation of UNICON’s online presence and highlights the remarkable features and functionalities that now empower their mission.
UNICON’s previous website was functional but lacked the modernity and user-friendliness required to meet the ever-changing digital demands. They faced several challenges:
- Outdated Design: The website’s design was not visually appealing and failed to engage visitors effectively.
- Content Management: Updating and managing content on the website was cumbersome, hindering their ability to keep members informed in real-time.
- Searchability: Finding specific information or member details was a challenging task on the old website.
To overcome these challenges, UNICON collaborated with a Belfort Group to redesign their website. The primary focus was on creating a modern, simple, and user-centric platform that would prioritize their content. UNICON’s commitment to providing valuable content and resources is now more accessible and engaging than ever before, ensuring that their members remain informed and connected.
Notable features and functionality:
- Searchable Membership Directory
- Dynamic content feeds
- CMS Integration
- User-friendly backend for staff implemented content updates
View the new website here!