The Opportunity
The Belfort Group developed a William James College enrollment marketing campaign to reverse declining enrollment and increase graduate program awareness. William James College is an independent, private graduate school for psychology located just outside of Boston. The college offers a number of degree programs in a competitive space looking to recharge the college’s marketing admissions efforts.
The Strategy
Using a blended strategy of brand marketing, digital persona segmentation and program specific marketing, public relations and community engagement. The integrated enrollment marketing campaign featured animated banner ads, Pandora ads, Google Ads, a paid social media advertising campaign, landing page design and development in addition to custom direct email layouts.
The Result
The result was a year-one stop to their declining enrollment trends and a pivot towards positive enrollment growth over two years plus significant increased brand awareness.