BG Education Marketing empowers colleges and universities to grow and thrive by using marketing as the strategy behind stronger campuses—helping you reach more students, build institutional trust, and strengthen your community for generations. With 45 years of experience as a fully integrated agency and a decades-long track-record in higher education enrollment, brand visibility and thought leadership, we offer senior-led strategy with boutique precision.Â
Our team applies a full-funnel model—integrating brand development, digital marketing, creative and PR—to drive measurable outcomes such as applications, deposits, yield and cost-per-enrollment. Partner with us and gain a team that measures success not in impressions but in real enrollment results, backed by transparent data and accountability.
Trust our experienced experts to handle the intricate marketing and communication demands of education institutions. Our cohesive teams seamlessly collaborate to produce exceptional results. Discover the wide range of services offered for our clients in higher education.
We craft strategic, multichannel strategies linked to organizational goals and work to assemble the pieces of the data puzzle to establish performance paradigms and provide reliable forecasting.
We help you see the full picture of your marketing performance by assessing your institution’s ecosystem—from brand and creative to enrollment funnels, CRM tracking, and digital performance. Our audits uncover what’s working, what’s not, and where the biggest opportunities lie. The result: a roadmap that aligns your marketing investments with measurable enrollment and reputation goals.
We design Full-funnel integrated campaigns that drive awareness, engagement, and conversion. Using data-driven audience targeting, segmented messaging, and platform optimization, we connect your institutional and program specific stories to the students most likely to enroll. Our digital specialists create campaigns that convert across Google Ads, Meta, LinkedIn, TikTok YouTube, Reddit and emerging platforms. We optimize media strategy using real-time data, ensuring your budget drives inquiries, applications, and deposits. We measure success in leads and conversions—not impressions. All of our media buying is done in house and every campaign includes performance tracking and ongoing optimization to ensure results.Â
Shape narratives that elevate your institution. From leadership visibility to media relations and crisis communications, we help institutions lead the conversation. Our PR strategies connect brand, mission, and message—earning coverage that supports enrollment and strengthens trust with key stakeholders.
A school’s reputation is it’s most valuable asset and advising colleges and universities around internal and external communication issues is one of our agencies strengths.
BG develops paid and organic strategies, plus content campaigns to support your social presence and create meaningful interactions with all audiences – from students to parents, influencers and partners.
Our senior-led creative team brings higher education brands to life through strategic storytelling and design that resonate with today’s students, parents, alumni, and employers. From full brand identity systems and refreshed messaging platforms to enrollment-driving campaign creative, video, motion graphics, and digital content, we build assets that differentiate your institution in a crowded market. We craft recruitment-focused ads, landing pages, microsites, print and digital collateral, and compelling narratives that strengthen engagement across every channel—from social to search to on-campus environments. Every deliverable is grounded in your institutional mission and supported by data-informed insights that shape messaging, visual style, and performance optimization to ensure your creative not only stands out—but drives measurable enrollment and brand outcomes.
We help institutions build influence and connection beyond campus through strategic partnerships with employers, alumni, and local organizations. From corporate collaborations to parent and alumni engagement campaigns, we connect your institution to the communities that drive growth and advocacy.
We know the media channels that influence the people who influence your college rankings – our custom approach will help you rise up and get noticed, impacting enrollment and paving the path to continued success.
An essential component of any College’s revenue stream, BG develops creative strategies to engage alumni, helping clients cross the finish line on the final 20% of capital campaign funding.
Your college or university’s website isn’t just a virtual brochure—it’s the first campus many prospective students visit. At BG Education Marketing we design and develop web and content experiences customized for higher education: from full site builds and program microsites to conversion-focused landing pages and ongoing content strategy. Our team brings together senior strategists, designers, developers, SEO specialists and enrollment marketers to ensure your digital ecosystem supports applications, engagement, and yield. Our projects feature responsive design, ADA/Section 508 accessibility, CRM integrations, search optimization, and data-driven structure so your site drives results—not just traffic.
A practical, visual workshop for teams focused on real-world social and brand execution. Learn how to maintain visual consistency on social without everything looking templated or boring.
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