Higher Education Marketing Agency

BG Education Marketing

BG Education Marketing empowers colleges and universities to grow and thrive by using marketing as the strategy behind stronger campuses—helping you reach more students, build institutional trust, and strengthen your community for generations. With 45 years of experience as a fully integrated agency and a decades-long track-record in higher education enrollment, brand visibility and thought leadership, we offer senior-led strategy with boutique precision.

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Education Marketing Services for Colleges and Universities

Our team applies a full-funnel model—integrating brand development, digital marketing, creative and PR—to drive measurable outcomes such as applications, deposits, yield and cost-per-enrollment. Partner with us and gain a team that measures success not in impressions but in real enrollment results, backed by transparent data and accountability.

Results start with a conversation

Services for Education Marketing

Trust our experienced experts to handle the intricate marketing and communication demands of education institutions. Our cohesive teams seamlessly collaborate to produce exceptional results. Discover the wide range of services offered for our clients in higher education.

Digital Marketing

Our channel agnostic approach to developing digital marketing campaigns ensures your budgets are always applied to the highest impact areas to influence visibility and enrollment.

Thought Leadership

Our team has deep experience promoting milestones, faculty thought leadership, and building visibility for programs.

Enrollment Marketing

We craft strategic, multichannel strategies linked to organizational goals and work to assemble the pieces of the data puzzle to establish performance paradigms and provide reliable forecasting.

Public Relations

Communicating to audiences with specific, action-based messages is the foundation of strong PR campaigns and an essential component of any major higher education initiative.

Design Services

Traditional, digital, social or experiential – we create impact through incisive messaging and design choices.

Branding

BG reinvigorates higher education brands by developing unique and distinct positioning to help accentuate differentiators and appeal to key persona audiences.

Crisis & Issue Management

A school's reputation is it's most valuable asset and advising colleges and universities around internal and external communication issues is one of our agencies strengths.

Social Media Marketing

BG develops paid and organic strategies, plus content campaigns to support your social presence and create meaningful interactions with all audiences – from students to parents, influencers and partners.

Analytics & Reporting Dashboard

The BG Data Hub provides a clear path forward to securing student enrollments at undergraduate, graduate and executive education levels.

Rankings Improvement Campaigns

We know the media channels that influence the people who influence your college rankings – our custom approach will help you rise up and get noticed, impacting enrollment and paving the path to continued success.

Capital Communications Campaigns

An essential component of any College’s revenue stream, BG develops creative strategies to engage alumni, helping clients cross the finish line on the final 20% of capital campaign funding.

Hear From Our Clients

Client Stories, Real Impact

We engage Belfort Group for earned media and public relations support. Our account team is incredibly responsive, reliable, knowledgeable about the higher ed space, and easy to work with. The team is always willing to go above and beyond to help us meet our goals—and they are flexible when needs or circumstances change. BG has helped us get placements in outlets ranging from the tiniest local publications to the biggest national news sources. And, more than that, our faculty love to work with them! I cannot recommend Belfort more highly.

Lianna Serko

Director of Strategic Communications

Kogod School of Business

Landmark College has been working with Belfort Group for about 8 years. We started because we really needed to build our digital marketing strategy. We wanted greater brand awareness, better lead generation, and our partnership with BG has allowed us to really hit those metrics. We’re really convincingly now a national liberal arts college for students who learn differently thanks to a very strong digital marketing strategy … Overall we have a much more consistent presence in the market for recruiting students, reaching educators, and education professionals with all the programs we offer.

Mark DiPietro

VP for Marketing & Communications

Landmark College

Thought Leadership

Higher Education Marketing in 2024 – A Reflection on the AMA Symposium for the Marketing of Higher Education

Digital Marketing

Personalized Marketing in a Higher Education Landscape

Digital Marketing

Featured

Changes Are Coming to Campus: How Schools Can Message a Major Transition

Public Relations

How to Showcase Your Faculty

Thought Leadership

How Social Media Can Boost Engagement and Enrollment in Higher Education

Thought Leadership

Higher Education Marketing in 2024 – A Reflection on the AMA Symposium for the Marketing of Higher Education

Digital Marketing

Personalized Marketing in a Higher Education Landscape

Digital Marketing

Changes Are Coming to Campus: How Schools Can Message a Major Transition

Public Relations

How to Showcase Your Faculty

Thought Leadership

Philosophy + Culture

We’re More Than an Agency. We’re a Team.

Meet the Team

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