The Opportunity

The Skate for the 22 Foundation, an all-volunteer organization dedicated to reducing veteran suicides, aims to raise public awareness, provide veterans with a supportive team environment through free ice hockey, and offer crucial support to families affected by veteran suicide. Seeking to enhance its impact, the foundation required an effective strategy to promote its mission and increase community engagement.

The Strategy

The BG creative team developed a printed brochure as a promotional asset for the Skate for the 22 Foundation. The brochure was designed to increase awareness of the foundation’s mission and encourage veterans and supporters to get involved. Through thoughtful design and impactful messaging, the brochure aimed to resonate deeply with its audience, highlighting the foundation’s impact and the importance of its cause.

The Results

The engaging design and compelling content of the brochure effectively conveyed the foundation’s objectives. This approach strengthened community support for veterans and their families. As a result, the Skate for the 22 Foundation continues to expand its outreach, making a tangible difference in the lives of those it serves.