The Opportunity
The Skate for the 22 Foundation, an all-volunteer organization dedicated to reducing veteran suicides, aims to raise public awareness, provide veterans with a supportive team environment through free ice hockey, and offer crucial support to families affected by veteran suicide. Seeking to enhance its impact, the foundation required an effective strategy to promote its mission and increase community engagement.
The Strategy
The Skate for the 22 Foundation works tirelessly to raise awareness about veteran suicide. It also provides support for veterans and their families. The organization honors the memory of those lost. At the same time, it offers resources and community for those who continue to serve beyond the military.
To help amplify this message, the foundation needed a compelling promotional tool to clearly communicate its mission and impact. The goal was to reach potential supporters, volunteers, and veterans who could benefit from the program. It also aimed to strengthen the foundation’s presence within the community.
The Results
The engaging design and compelling content of the brochure effectively conveyed the foundation’s objectives. This approach strengthened community support for veterans and their families. As a result, the Skate for the 22 Foundation continues to expand its outreach, making a tangible difference in the lives of those it serves.