The Opportunity
J. Calnan & Associates (JC&A) is a construction management company that has provided unique construction management and pre-construction services to Northeast clients for over 27 years. JC&A partnered with Belfort Group (BG) for a dual-phase project: producing a dynamic brand video and redesigning their website. The first phase focused on creating a brand video as a key promotional asset for JC&A.
The Strategy
BG Creative began with a discovery meeting to understand JC&A’s goals for the brand video. Collaborating closely, BG identified key elements, visual style, and tone crucial for the project. These insights shaped a comprehensive storyboard and voice-over script aligned perfectly with JC&A’s marketing objectives.
Planning
Inspired by JC&A’s trademarked philosophy, “We Build®…”, the team crafted a storyboard that incorporated design elements, transitions, and animations inspired by the JC&A logo and brand identity, creating a visually stunning narrative.
Editing
The brand video showcases JC&A’s projects, statistics, and features photos and videos of their employees and community. Multiple voiceover recordings of different JC&A employees were integrated to create a powerful narration that reinforces JC&A’s philosophy.
To conclude the video, BG Creative created a unique and dynamic animation to showcase the JC&A logo as the final scene. This animation creatively integrates photos of JC&A employees, smoothly transitioning into the frame before unveiling the logo.
The Result
The video achieved great success and has become a crucial asset for JC&A’s marketing team to use in their efforts. Additionally, JC&A prominently featured it on their newly redesigned website, which Belfort Group undertook as the second phase of this dual-phase project.