The Opportunity
A nonprofit hiring marketing campaign became essential as Bridgewell faced increasing demand for its services across Eastern Massachusetts. Bridgewell is a nonprofit that provides an unmatched range of social and human services to empower people with disabilities and other life challenges to live safe, self-directed, and productive lives. They deliver support through community housing, day programs, outpatient treatment, recovery services, education, and employment training through Eastern Massachusetts. With a community with growing needs, Bridgewell was facing urgency around hiring talent.
The Strategy
With hundreds of open opportunities to fill, BG knew it needed to reach a cross section of potential employees. The focus was on key North Shore communities in and around Greater Boston. BG’s ongoing strategy uses personal testimonials and success stories. These stories showcase the impact Bridgewell employees make on the lives of many. The team shared these stories through traditional media, social media, and a mix of paid advertising.
The Result
BG launched an integrated marketing and PR campaign that drove hundreds of prospective candidates to the organization’s website. As part of this nonprofit hiring marketing campaign, BG collaborated with the internal team to quantify and qualify candidate interest, ensuring strong alignment with open roles.