The Opportunity

IBEW Local 103, a local electrical workers union in Boston, MA, engaged the BG creative team to develop a series of printed newsletters that were released each quarter to the union membership. This opportunity presented a chance for BG to showcase their skills in marketing and design, creating a series of printed newsletters to serve as a valuable source of information for the union members. A key aspect of this project was to craft a visually appealing and content-rich publication that could effectively convey updates, insights, and local project information to the diverse membership base. 

The Strategy

BG Creative implemented a strategy blending visuals with informative content to meet IBEW Local 103’s objectives. Each newsletter, spanning 20-30 pages, featured custom cover designs, data infographics, article graphics, and a custom map highlighting local projects in Massachusetts. This blend of aesthetics and information ensured that the publication not only looked impressive but also served as a valuable resource for union members. 

The Strategy

The collaboration between IBEW Local 103 and BG Creative resulted in impactful newsletters. The custom cover designs, data infographics, and article graphics coalesced to form a visually stunning and informative communication tool. The custom map of local projects offered a practical overview, enhancing members’ awareness of ongoing initiatives. Ultimately, the newsletters not only served as an effective means of communication but also fostered a stronger connection between the union and its members.