The Account Coordinator (AC) is a central player in the BG Strategies practice at the Belfort Group. They will be responsible for assisting with all aspects of account work within the BG Strategies Group, which provides comprehensive and trusted communications solutions to businesses that want to grow their brand, overcome a crisis, or secure stakeholder support. By blending innovative media outreach and on-the-ground community engagement with industry-leading digital tactics, the BG Strategies Group has the experience to work across industries and exceed our clients’ goals.  

The Account Coordinator will be responsible for assisting in the implementation and management of all aspects of client account work across the agency and will also lead organizational assignments as needed. The AC will play a critical role within their respective account team by managing multiple assignments, keeping track of client deliverables, implementing campaign tactics, managing interns and ensuring that high-quality and accurate work is completed on time and on budget. The AC may support 4-6 accounts and/or manage 1-2 accounts with limited supervision.  

Essential Responsibilities: 

• Concept, write and edit a variety of materials for clients, including press releases, pitches, social media content, op-eds, white papers, backgrounders, and others.  
• Serve as the BG Strategies lead on social media, including by becoming an expert in the agency’s primary social media tool: Sprout Social  
• Assist with weekly, biweekly and monthly verbal and written client reporting 
• Create and maintain content publishing calendars for clients 
• Support the execution of creative, accurate strategic client campaigns 
• Drive traditional media relations strategy including thought leadership and expert positioning 
• Produce regular reports for clients on media coverage, social media, share of voice and other inputs to deliver strategic insights to clients and ensure accountability.  
• Leverage agency tools to ensure consistent monitoring of clients through media, social media, and other public spaces on the web.  
• Actively participate in client/ internal team meetings, offering creative ideas/solutions 

As an Account Coordinator (AC) at the Belfort Group, you are responsible for assisting in implementing and managing all aspects of client account work across the agency as well as performing administrative assignments as needed. AC’s play a critical role within account teams by managing multiple assignments, keeping track of project deliverables, implementing campaign tactics, managing interns and ensuring high quality and accurate work is completed on time. Working at BG means you will enter a fast-paced, entrepreneurial environment where you will support multiple accounts that have various levels of integrated digital marketing and public relations needs.

Typical Responsibilities and Duties:

• Support the execution of creative, strategic client programs and campaigns
• Drive traditional media relations strategy including thought leadership and expert positioning
• Assist with weekly, biweekly and monthly verbal and written client reporting
• Play a key role in driving and advocating company culture and values
• Monitor clients’ social media presence and draft posts (Facebook, Twitter updates, blogger relations, and more)
• Help plan, assist and manage paid media campaigns (Google Ads, Facebook, HubSpot, etc.)
• Produce strong written documents, including pitches, speaking opportunity abstracts, client communications, etc.
• Actively participate in client/ internal team meetings, offering creative ideas/solutions

The Account Executive (AE) is the backbone of the BG Strategies practice at the Belfort Group. They will be responsible for assisting in managing all aspects of account work within the BG Strategies Group, which provides comprehensive and trusted communications solutions to businesses that want to grow their brand, overcome a crisis, or secure stakeholder support. By blending innovative media outreach and on-the-ground community engagement with industry-leading digital tactics, the BG Strategies Group has the experience to work across industries and exceed our clients’ goals.  

The Account Executive will be a key player in performing client project assignments as needed for the benefit of clients and the firm. The AE also plays a leadership role within their group by managing Account Coordinators and interns to ensure that high quality and accurate work is completed on time and on budget. The AE may support 4-6 accounts and/or manage 2-3 accounts independently. 

Essential Responsibilities / Duties:

• Develop and maintain productive relationships with clients, editors, reporters, podcasters, influencers, and other partners. 
• Craft and execute public relations, marketing and social media strategies and coordinate team efforts against goals. 
• Write and edit various forms of collateral, including press releases, pitch letters, media source sheets, social media content, website content, program reports, and client memos. 
• Ensure adequate account support by providing communications council to clients, taking diligent meeting notes, and keeping track of deliverables for clients.  
• Work with respective account lead to assist in drafting and executing reputation management, public relations, and community engagement plans. 
• Actively engage with reporters, producers, media influencers, tracking related activities and secured coverage. 
• Plan, conduct, or supervise the media and influencer relations tasks including pitching efforts, follow-up contacts, reporting, campaign fulfillment, and other related tasks. 
• Measure public relations, organic content, and social media efforts through coverage reports, media placement and campaign reports, and dashboards. 
• Assist on administrative assignments for the firm as necessary and as time permits. 

The Account Supervisor’s primary responsibility is to manage client accounts across the agency. The supervisor will work closely with the Senior Director and or VP on client accounts to execute strategy, manage deliverables and provide guidance for the junior members of the team. In addition, the account supervisor must demonstrate a commitment and ability to increase technical skills, manage and develop staff, monitor and control budgets, and cultivate new client opportunities. A deep understanding of both digital marketing and media relations is essential. They will work in close partnership with both internal teams and client teams to support and execute strategies throughout campaigns.

Responsibilities:

• Maintain day-to-day client communications and project support, including workflow management and reporting. Role requires close communication and consultation experience with clients at all levels
• Direct strategic and tactical support for client and creative teams
• Help to manage and oversee Account Executives and Coordinators
• Help manage and direct creative teams on deliverables and translate client direction into thorough, actionable creative briefs and project timelines
• Share responsibilities for project estimation, billing, budgeting, and profitability management
• Closely tracks account budgets on a regularly basis and proactively manages necessary budget adjustments
• Lead client presentations through meeting set-up, presentation of key strategies and selling support throughout
• Act as point of contact for clients, organize client calls and meetings, and coordinate submission of deliverables.
• Provide regular updates to internal team and clients on activities and next steps
• Is the voice of the client in internal discussions and the voice of the agency in external discussions
• Day-to-day leadership of direct report(s) to ensure account work is focused and prioritized appropriately
• Assists in the onboarding of new hires and cross-functional team members as the need arises
• Involved in the development and presentation of campaign reports
• Focuses on storytelling as it relates to client business goals

Responsible for assisting in managing all aspects of account work within their dedicated practice as well as performing administrative assignments as needed for the benefit of clients and the firm. The Account Executive (AE) plays a critical role within their practice by managing Account Coordinators and interns, ensuring high quality and accurate work is completed on time. The AE may support 3-4 accounts and/or manage 1-2 accounts independently. Accounts will primarily be within their dedicated practice area, but also may cross other practices based on staffing need.

Essential Responsibilities / Duties:

• Develops and maintains productive relationships with clients, as well as with the editors, reporters, bloggers and influencers with whom he/she will regularly interact
• Demonstrates excellent judgment and ability to solve problems on his/her own.  He/she should be able to develop public relations, marketing and social media strategies and coordinate team efforts to implement them
• Possesses excellent writing and editing skills.  Ability to write to media and other marketing materials as indicated by account supervisor, including press releases, pitch letters, source sheets, social media publishing calendars, program reports and memos. He/she must pay close attention to detail, particularly in editing, and be able to multi-task
• Works with account supervisor to develop and implement program strategies and assist in the writing of public relations plans and conducting media/blogger “pitching.”
• Conducts research, including measuring public relations, integrated marketing and social media results, which includes, among other tasks, compiling press clips, writing media placement and digital analytics reports
• Plans, conducts or supervises the media/blogger relations tasks including pitching efforts, follow-up contact, reporting, campaign fulfillment, etc.
• Assists on administrative assignments for the firm as necessary and as time permits

Technical Skills:

• Must possess excellent writing, editing and communication skills
• Must pay close attention to detail, particularly in editing and reporting
• Must be proficient in using the Microsoft Office suite of products, as well as other internet tools and technologies such as Gmail, SproutSocial, Basecamp and file sharing platforms; internet research and PowerPoint skills are a must

Interpersonal Skills:

Develop and maintain productive relationships with internal and external clients, as well as with the editors, reporters, bloggers and influencers with whom he/she will regularly interact

Ideal candidate is experienced in pay-per-click advertising, digital marketing strategy and execution. Has experience managing and maintain multiple ongoing campaigns and is a creative problem solver.

Responsibilities

• Set up and conduct daily management of advertising campaigns across various digital platforms (Ex. Google Ads, Facebook Ads Manager, Programmatic Ads, etc.)
• Implement and manage various lead generation efforts through online display, video, social and native channels.
• Experience executing buys with a variety of KPIs including CPC, CPL, CPM and CTR.
• Collaborate on strategic development, analysis and optimization of digital campaigns.
• Understand technical set-up of campaign, leads and third-party systems to provide input for enhancements.
• Plan, develop, and execute digital programs, strategies and campaigns.
• Lead ongoing management of digital marketing strategy across several client accounts.
• Keep abreast of industry trends and developments in digital marketing technologies.
• Monitor and analyze campaign performance and maintain regular reporting.