Careers At BG

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Your Next 
Career 
Team 
Promotion 
Awaits!

Our employment offering includes everything you would expect from a company committed to our people, including great benefits, professional development opportunities, “Early Fridays,” holidays, bonus days, and cool company outings.

If you’re interested in working here, please forward a cover letter and resume to: jobs@thebelfortgroup.com – you can also view open positions below.

Position Description

We’re looking for a dynamic, detail-oriented Media Relations Specialist with strong agency experience to join our growing Strategies Team. This role is ideal for someone who knows how to identify and land stories, build relationships with journalists, and translate complex subject matter into compelling, newsworthy narratives. You’ll play a key role in driving high-impact earned media results across a range of clients, including colleges and universities, senior living organizations, and other B2B brands. This is a client-facing role that requires strong professional presence, sound judgment, and confidence in communicating with both clients and media.

Key Responsibilities
  • Media Strategy & Story Development: Own the full lifecycle of media opportunities across client accounts—from ideation through placement. This includes developing proactive and reactive pitch angles, building targeted media lists, drafting compelling pitches, executing thoughtful follow-up, coordinating internal approvals and spokesperson availability, and scheduling interviews across time zones. Exercise strong news judgment to identify the most relevant and timely opportunities, and share secured coverage with clear context and key takeaways.
  • Media Outreach & Relationship Building: Build and maintain strong relationships with key reporters across local, national, and trade outlets. Keep media lists up to date, track journalist interactions, and lead proactive outreach and thematic pitching initiatives that result in meaningful, high-quality coverage.
  • News Monitoring & Opportunity Identification: Monitor the news cycle daily to identify timely, relevant opportunities for clients. Proactively surface story angles, trends, and news hooks, and maintain a forward-looking editorial calendar. Stay current on media landscape shifts, journalist beats, and industry developments, and respond quickly to emerging opportunities.
  • Spokesperson & Interview Support: Prepare clients for media engagements by developing briefing materials, key messages, and talking points. Ensure spokespeople are positioned for successful interviews and aligned with overall messaging strategy.
  • Client Communication & Account Support: Participate in client calls and communications with professionalism and confidence. Provide clear updates on media activity, manage expectations, and contribute to a positive, solutions-oriented client experience.
  • Performance Tracking & Insights: Own the preparation and distribution of regular media performance reports (monthly, quarterly, and annual), tracking KPIs such as share of voice, reach, sentiment, spokesperson engagement, and message pull-through. Translate results into actionable insights and recommendations.
  • Workflow Optimization & AI Integration: Identify opportunities to streamline workflows and reduce manual tasks. Partner with the team to explore and implement AI-enabled solutions across briefing materials, media monitoring, and reporting, while documenting and refining processes to improve efficiency and scalability.
Qualifications
  • 2–4 years of agency experience supporting B2B clients (e.g., higher education, senior living, financial services, or related sectors)
  • Demonstrated success securing media coverage and managing media relationships
  • Experience owning the pitching process from ideation through placement, including follow-up and relationship management
  • Strong writing, editing, and storytelling skills, with the ability to craft clear, persuasive pitches
  • Hands-on experience with media tools such as Muck Rack (required)
  • Solid understanding of media relations fundamentals, including list building, pitching, and coverage tracking
  • Excellent written and verbal communication skills with a sharp editorial eye
  • Strong interpersonal skills, with the confidence and professionalism to engage directly with clients and media
  • Highly organized with the ability to manage multiple projects and deadlines simultaneously
  • Ability to respond quickly to media opportunities and evolving news cycles
  • Existing relationships with relevant media contacts are a plus
  • Proactive, solutions-oriented mindset with a collaborative approach
Position Description

The Digital Marketing Manager (DMM) is responsible for leading the development and execution of integrated SEO, content strategy, and conversion tracking frameworks across BG Digital accounts. This role ensures that client digital ecosystems—from website content to analytics infrastructure—are strategically aligned to drive qualified traffic, engagement, and measurable conversions.

The DMM works closely with Director(s), Digital Marketing to shape strategy, while acting as a key client-facing partner on topics including search visibility, content performance, user journey optimization, and data integrity. This individual brings a strong understanding of how content, technical SEO, and analytics infrastructure intersect, and plays a critical role in translating that into actionable strategies that support broader campaign goals.

This role also supports the development of junior team members, ensuring best practices in SEO, content planning, and tracking implementation are consistently applied across accounts.

 

Key Responsibilities:

SEO & Content Strategy

  • Lead the development and execution of SEO & GEO/AEO strategies, including keyword research, content mapping, on-page optimization, and technical recommendations.
  • Develop content strategies and editorial frameworks aligned to audience intent, search behavior, and campaign goals.
  • Identify opportunities to expand organic visibility through new content creation, content optimization, and site architecture improvements.
  • Partner with BG Creative and Web teams to ensure content is optimized for both search performance and user experience.
  • Conduct ongoing SEO & GEO/AEO audits and performance analysis, proactively identifying opportunities for growth.
  • Keep up-to-date with the latest SEO/GEO trends, algorithm updates, and emerging technologies to continuously refine technical SEO & GEO/AEO strategies.
  • Maintain and optimize tracking in core GEO/AEO platforms, including but not limited to SEMRush & Data for SEO
  • Collaborate with Marketing Analyst & other team members to ensure that developed content has maximum AI visibility.
  • Report and present progress on AI search visibility to executive stakeholders and clients
  • Analyze and improve site speed, mobile responsiveness, and core web vitals (e.g., LCP, FID, CLS) to ensure optimal performance for both users and search engines; Use tools like Google Search Console and PageSpeed Insights.
  • Identify and resolve issues related to crawl errors, duplicate content, broken links, canonical tags, and other SEO-related bugs. Ensure proper implementation and optimization of schema markup and structured data.

 

Technical SEO

  • Understanding of HTML, CSS, and JavaScript as they relate to SEO (e.g., how certain tags, scripts, or structures impact search engine crawling and indexing). Ability to audit code for rendering issues that might prevent AI crawlers from accessing content.
  • Basic knowledge of server configurations (e.g., .htaccess, robots.txt, and XML sitemaps) and how they affect search engine crawling.
  • Experience with optimizing site speed, mobile responsiveness, and Core Web Vitals.
  • Experience developing schema markup (JSON-LD) to ensure that content is machine-readable.

 

Conversion Tracking & Analytics

  • Oversee implementation and management of conversion tracking frameworks using tools such as Google Analytics (GA4), Google Tag Manager, and CRM integrations.
  • Define and maintain a clear conversion hierarchy (e.g., inquiries, applications, downloads, engagement actions) aligned with client business goals.
  • Ensure accurate tracking, attribution, and data flow across digital channels and platforms.
  • Partner with Marketing Data Analysts to develop insight-driven reporting that connects user behavior to outcomes.
  • Identify gaps in tracking and recommend solutions to improve data accuracy and reporting clarity.

 

User Journey & Conversion Optimization

  • Map and optimize user journeys across websites and landing pages, ensuring alignment between traffic sources, content, and calls-to-action.
  • Provide strategic recommendations for landing page structure, messaging, and CTA placement to improve conversion rates.
  • Support A/B testing and experimentation frameworks to validate improvements in engagement and conversion performance.
  • Work closely with paid media teams to ensure alignment between acquisition strategies and on-site experience.

 

Client Strategy & Account Leadership

  • Act as a key point of contact for clients on SEO & GEO/AEO performance, content strategy, and analytics infrastructure.
  • Lead client conversations around organic growth, content effectiveness, and conversion insights.
  • Manage expectations and clearly communicate how SEO & GEO/AEO and content efforts contribute to broader marketing and business outcomes.
  • Collaborate with cross-functional teams to ensure strategies are integrated across paid, owned, and earned channels.

 

Team Leadership & Development

  • Manage and mentor Digital Marketing Strategists and Marketing Coordinators in SEO & GEO/AEO, content planning, and analytics best practices.
  • Provide guidance on prioritization of tasks related to content development, optimization, and tracking implementation.
  • Assist in onboarding new team members and elevating team knowledge in SEO & GEO/AEO and conversion strategy.

 

Qualifications
  • Bachelor’s degree or equivalent relevant experience in marketing, communications, or a related field
  • 3–5+ years of experience in SEO, content strategy, and digital analytics
  • 1-2 years of experience in GEO/AEO
  • Strong expertise in Google Analytics (GA4), Google Tag Manager, and CRM integrations (e.g., Slate & HubSpot)
  • Demonstrated experience with SEO & GEO/AEO tools
  • Experience developing and executing content strategies aligned to search intent and user journeys
  • Understanding of technical SEO & GEO/AEO principles (site structure, indexing, page performance, etc.)
  • Experience in conversion tracking, attribution modeling, and performance analysis
  • Ability to translate data into clear insights and actionable recommendations
  • Strong client communication skills with experience leading strategic conversations
  • Highly organized with strong attention to detail and problem-solving capabilities
  • Demonstrates a strong interest in client industries and evolving digital trends

 

Bonus if you have experience working with clients in Education and or Senior Living.

Reports to: Creative Manager
Position Description

We’re looking for a Creative Specialist who can do it all and genuinely wants to. Someone who’s just as comfortable building out a brand identity system as they are animating a social campaign or cutting together a video. We are an innovative agency, meaning the work is fast, varied, and yours to own.

You’ll work across client accounts and internal agency initiatives, collaborating with account teams, writers, and other creatives. If you’re the type who opens After Effects just to see what’s possible, we want to hear from you.

Responsibilities

  • Design creative assets for client and agency use, including but not limited to social media graphics and ads, digital banners, website and email graphics, print materials, stationery, logos, brand identity elements, infographics, and short-form video content.
  • Concept and build motion graphics and animated content for digital and social, from brief through final delivery.
  • Edit video and integrate motion, transitions, and animation.
  • Work alongside senior creatives on client projects.
  • Help update and maintain agency brand assets.
  • Participate in brainstorms, reviews, and cross-functional meetings.
  • Build good working relationships with clients and vendors over time.
Qualifications
  • A degree in Graphic Design, Motion Design, a similar field, or equivalent experience that proves you know your craft
  • 1–2 years of design experience in an agency or in-house setting; strong internship or freelance work counts
  • A portfolio that shows range: brand work, digital design, and motion or animation
  • Proficiency in Adobe Creative Suite: Illustrator, Photoshop, InDesign, After Effects, and Premiere
  • Intermediate motion graphic skills that go beyond the basics
  • Understanding of marketing principles and content strategy
  • Proficiency in Microsoft Office
  • Strong writing and communication skills
  • Highly organized and able to manage multiple projects independently
  • Strong time management skills

 

Applicants who do not submit a portfolio or a link to their portfolio will not be considered.

Reports to: Vice President
Position Description

Are you ready to take the reins and drive client success? At Belfort Group, we are looking for a creative, data-driven Growth Marketer to join our fast-paced, innovative and high-energy team and turn our clients’ ambitious growth plans into reality. This isn’t just a digital marketing role – it is an opportunity to be part of a dynamic team that directly influences our client’s business trajectory. If you have a ‘leader’ mentality and want your work to have a tangible, immediate impact, we want to hear from you.

 

Position Description

We are seeking a seasoned and strategic digital marketing professional to join our team. The ideal candidate will have 10-15 years of digital marketing and media buying experience. This role will be responsible for developing and leading overarching client strategies working with the internal digital marketing, creative, and communications teams on implementation. This role will work alongside the Digital Marketing and Creative Directors to lead campaign strategy while also being the high-level client relationship manager. While the ideal candidate will have extensive experience in implementing digital marketing campaigns through a variety of ad channels, this role will be responsible for ensuring the overall success of client accounts with a particular focus on account management. This role requires a creative problem solver who thrives in a fast-paced environment and can lead cross-functional teams effectively.

 

Responsibilities

  • Lead cross-functional teams to ensure digital marketing campaigns are running successfully, meet outlined KPIs and client goals, and are backed by strong creative. Responsible for the overall success of digital marketing programs.
  • Plan, develop, and execute digital programs, strategies and campaigns in collaboration with the internal team.
  • Lead ongoing management of digital marketing strategy across several client accounts.
  • Serve as the primary point of contact for clients, leading account management and fostering strong relationships to ensure account success. Responsible for long-term client and campaign planning.
  • Work with the Director, Digital Marketing in the daily management of advertising campaigns across various digital platforms (Ex. Google Ads, Facebook Ads Manager, Programmatic Ads, etc.). Ability to assist with digital marketing campaign updates, optimizations, and budget development as needed.
  • Manage various lead generation efforts through online display, video, social and native channels.
  • Experience executing buys with a variety of KPIs including CPC, CPL, CPM and CTR.
  • Lead strategic development, analysis, and optimization of digital campaigns.
  • Provide insights to reporting processes and work with marketing data analysts to produce high-quality client reports backed by deep campaign insights and analysis based on specific client business models and goals.
  • Understand technical set-up of campaign and third-party systems to provide strategic direction and oversight for campaign optimization and enhancements.
  • Keep abreast of industry trends and developments in digital marketing technologies and identify professional development opportunities for the internal digital marketing team.
  • While the Director, Digital Marketing and Digital Marketing Managers will be responsible for developing budgets for each digital marketing account, this role will coordinate with them to ensure overall client strategy is being reflected in these budgets and to help manage optimizations where needed.
  • While the Creative Director will be responsible for developing creative strategy on accounts, this role will coordinate with them to ensure overall client strategy is being reflected in the creative planning.
Qualifications
  • Bachelor’s degree in digital marketing communications or related field.
  • 10-15 years of digital marketing and media buying experience, with at least 5-10 of those years being experience in managing digital marketing teams, collaborating with creative teams, driving marketing strategy, and owning client management.
  • 5-10 years of experience in an account management/client relationship-facing role.
  • Solid working knowledge in Google Ads, Google Analytics, Google Tag Manager, Facebook Ads Manager, LinkedIn Advertising, and other paid media advertising channels.
  • Experience with marketing automation and CRM such as HubSpot, Salesforce etc.
  • Experience in digital media strategies, planning and execution to meet awareness and lead generation objectives across all channels.
  • Meticulous attention to detail, highly organized and good judgement.
  • Strong communication and client relationship management skills.
  • Ability to adapt and lead in a fast-paced environment and work well within integrated, cross-functional teams.
  • Analytical ability to understand and derive insights from data. Lead a team to maximize online lead acquisition while maintaining allowed CPL/CPA.

 

Bonus If You Have:

  • Hands-on, technical SEO experience. At a minimum, this role should understand how SEO integrates with digital marketing strategies.
  • Specific experience in education marketing.

BG Benefits

At BG, we not only work with a great, collaborative and dynamic team — we also offer employee benefits and perks that are unrivaled in our industry. In the true spirit of teamwork, many of our perks and benefits were suggested by members of our team and are designed to attract and retain talent — BG’s most valuable asset 

We take care of our employees by supporting their health and wellness, both at work and at home. That’s why we offer full coverage health care in addition to dental, 20/20 Vision, and both long-term and short-term disability insurance.

Our office closes at 1 pm every Friday, all year round. That’s right, it’s not just in the summer – it’s ALL YEAR! Early Fridays mean the team can get a jump start on their weekend or finish up projects when the day slows down. We appreciate the hard work our employees do every day and it’s amazing what adding half a day to the weekend can do for morale.

We believe in the importance of mental health and self-care. We encourage our employees to take personal or wellness days whenever needed.

Full-time employees get five self-care days per year for personal activities, emergencies, or religious holidays. Part-time employees are also eligible for self-care days, adjusted based on their work schedule.

We call Studio at 125 High Street home. This amenity-rich location brings us many great perks to enjoy, including a health facility, rooftop recreational deck and clubhouse. Plus, we get free breakfasts on Tuesdays and Happy Hours on Thursdays!

Our employees have the option to work out of other Studio locations, including New York, Washington D.C., Chicago, Los Angeles, San Francisco, and Brazil.

We call Studio at 125 High Street home. This amenity-rich location brings us many great perks to enjoy, including a health facility, rooftop recreational deck and clubhouse. Plus, we get free breakfasts on Tuesdays and Happy Hours on Thursdays!

Our employees have the option to work out of other Studio locations, including New York, Washington D.C., Chicago, Los Angeles, San Francisco, and Brazil.

We work right in the heart of Boston, close to many great restaurants, historical buildings, and Boston tourist sites. We can go to work and then pop by the New England Aquarium after if we wish, or hop on a Duck Tour bus for a personal, fun tour of Boston!

Our employees have the option to work out of other Studio locations, including New York, Washington D.C., Chicago, Los Angeles, San Francisco, and Brazil.

With a roster of top brand name clients and challenging assignments, #TeamBG is in the trenches every day, working hard to get results. As much as we love what we do, it’s also important for us to know when it’s time to hit pause, reset and recharge our batteries. That’s why we offer generous PTO and vacation policies for our employees.

Full-time BG employees get 11 holidays off (including Presidents Day!). We’re also known for throwing a great holiday party in the winter — whether it’s virtual or in-person! We also offer flexibility for days close to major holidays. For example, we close our office the Friday before Memorial Day, so our employees can enjoy a 4-day weekend.

BG Cares
We are proud to work with leading, non-profits at BG and we are constantly finding ways to give back. We ask our employees to share causes they are passionate about outside of work, so we can consider supporting them as an agency. Whether it’s saving manatees or fighting climate change, we’re always open to suggestions to help make the world a better place!

We understand that planning for the future and retirement is important, and we offer our employees a competitive 401k program to support them in this goal. At BG, you are fully vested in our 401(k) and Profit Sharing Program from day one. We automatically fund 3% of your gross salary to your 401(k), whether you contribute or not.

Celebrating our employee’s milestones are important to us. So, both birthdays and work anniversaries are each an additional day off every year!

We get plenty of face-to-face time between our team members at social get-togethers where we never do the same thing twice. Whether we meet up at a winery, try our hands at cornhole or convene at a brewery — we always have something new and fun coming up!

At BG, we thrive in creating a collaborative environment that encourages our employees to share their ideas and support each other in reaching their goals. Everyone has a seat at the table. All voices and opinions deserve to be heard. Whether you’ve been in the business for 20 years or are just starting out, every BG team member contributes to our culture in their own special way.

Philosophy + Culture

We’re More Than an Agency. We’re a Team.

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