CAREERS

The Account Supervisor’s primary responsibility is to manage and supervise client accounts within the Higher Education practice as an extension of the practice leader’s scope of direction. Looking for someone with Higher Education marketing experience either in Higher Education or an agency environment who is also interested in working across other industries (Public Affairs and Professional Services). In addition, the account supervisor must demonstrate a commitment and ability to increase technical skills, manage and develop staff, monitor and control budgets, and cultivate new client opportunities through new business efforts. Deep understanding of lead generation and enrollment marketing within higher education/ how to drive the enrollment funnel from prospective student/inquiry through admitted student is essential. He or she will work in close partnership with both internal teams and client admissions and marketing teams to support and execute strategies throughout campaigns.

Seeking digital media planner and buyer. Ideal candidate has experience in both digital and traditional media buying; presenting to clients; creative and strategic thinking. Google Ads, Programmatic and Microsoft Office experience required.

Responsibilities

• Set up and conduct daily management of advertising campaigns across various digital platforms including Google Ads, programmatic experience and social channels.   
• Responsible for implementing and managing various lead generation efforts through online display, native, video, social, and native channels.
• Experience executing buys with a variety of KPIs including CPC, CPL, CPM and CTR.
• Analytical ability to understand and derive insights from data. Maximize online lead acquisition while maintaining allowed CPL/CPA.
• Collaborate on strategic development, analysis and optimization of digital campaigns.
• Understands technical set-up of campaign, leads, and third party systems to provide input for enhancements.
• Keep abreast of industry trends and developments in digital marketing technologies.

Position qualifications:

• 1 - 3 years of hands-on experience with digital media buying.
• Experience in Digital Media strategies, planning and execution to meet awareness and lead generation objectives across all channels.
• Meticulous attention to detail, highly organized, and good judgement.
• Strong communication and follow up skills.

Do you feel qualified for this position? Email a current resume and cover letter to jobs@thebelfortgroup.com

Summary: The senior account executive (BGE) is the day-to-day senior account contact for the client and the team.  His/her primary responsibilities are to understand the scope and context of the integrated marketing and PR program; to implement the program with junior members of the staff; drive monthly reporting for all campaigns; and, drive activities to successful completion. The BGE also holds a higher level media/blogger relationships and a proven track record of successful media and social media campaigns. The BGE clearly understands and articulates what opportunities each integrated marketing channel brings to the client challenge and works with his/her team to execute against the program’s deliverables. A successful BGE will have minimal guidance on day-to-day activities as he/she will be the senior leader on the account, supporting by the senior management team. The BGE comprehends social media and digital marketing initiatives and can successfully manage program execution and day-to-day implementation.

Essential Responsibilities/Duties:

• Assist senior management in developing and implementing the monthly account planning and activities
• Provide guidance to and be a mentor for the junior staff and interns
• Identify and place the clients in targeted high-level media and blog opportunities
• Act as the entry point in the agency to account management and will therefore begin to have fiscal responsibility over client service and account profitability under the guidance of a senior manager
• May manage specific projects independently
• Typically supports 2, or possibly 3 accounts, billing 125-135 hours a month to these clients within their dedicated practices and in some cases, additional practices if staffing needs arise
• Demonstrates excellent judgment and ability to solve problems, delegating work appropriately across account teams
• Possess strong writing and editing skills.  Ability to write attention-grabbing media materials, client correspondence, reporting documents, points-of-view strategy documents, agency and client blog posts and other integrated marketing materials
• Ability to contribute to and develop public relations strategies, social media and marketing plans, and implement them with confidence
• Drive smart, tactical execution of client programs
• Establish strong relationships with knowledge of relevant media and blogs to generate awareness of client’s products, services, thought leadership, or activities
• Establish successful, productive relationships with client contacts
• In-depth understanding of social media tools and ability to implement social media programs
• Understand what success means to each client, then deliver on those results
• Supervise support team and interns
• Ability to manage 3-4 accounts simultaneously
• Manage billing process and play key role in budget development/ management
• Add creative insight and problem-solving to all of the above on a consistent basis

Requirements:

• BA/BS in Communications/Marketing/Public Relations/Integrated Marketing
• 3+ years of comparable agency experience
• Excellent media skills with relevant media categories
• Strong strategic and tactical social media skills
• Excellent writer
• Creative, strategic thinker
• Strong initiative, leadership skills and work ethic
• Strong attention to detail
• Ability to work independently and multi-task in a team-oriented environment

Do you feel qualified for this position? Email a current resume and cover letter to jobs@thebelfortgroup.com

Summary: Responsible for assisting in managing all aspects of account work within their dedicated practice as well as performing administrative assignments as needed for the benefit of clients and the firm. The Account Executive (AE) plays a critical role within their practice by managing Account Coordinators and interns, ensuring high quality and accurate work is completed on time. The AE may support 3-4 accounts and/or manage 1-2 accounts independently. Accounts will primarily be within their dedicated practice area, but also may cross other practices based on staffing need.

Essential Responsibilities / Duties:

• Develops and maintains productive relationships with clients, as well as with the editors, reporters, bloggers and influencers with whom he/she will regularly interact
• Demonstrates excellent judgment and ability to solve problems on his/her own.  He/she should be able to develop public relations, marketing and social media strategies and coordinate team efforts to implement them
• Possesses excellent writing and editing skills.  Ability to write to media and other marketing materials as indicated by account supervisor, including press releases, pitch letters, source sheets, social media publishing calendars, program reports and memos. He/she must pay close attention to detail, particularly in editing, and be able to multi-task
• Works with account supervisor to develop and implement program strategies and assist in the writing of public relations plans and conducting media/blogger “pitching.”
• Conducts research, including measuring public relations, integrated marketing and social media results, which includes, among other tasks, compiling press clips, writing media placement and digital analytics reports
• Plans, conducts or supervises the media/blogger relations tasks including pitching efforts, follow-up contact, reporting, campaign fulfillment, etc.
• Assists on administrative assignments for the firm as necessary and as time permits

Technical Skills:

• Must possess excellent writing, editing and communication skills
• Must pay close attention to detail, particularly in editing and reporting
• Must be proficient in using the Microsoft Office suite of products, as well as other internet tools and technologies such as Gmail, SproutSocial, Basecamp and file sharing platforms; internet research and PowerPoint skills are a must

Interpersonal Skills:

Develop and maintain productive relationships with internal and external clients, as well as with the editors, reporters, bloggers and influencers with whom he/she will regularly interact

Requirements:

• BA/BS in Communications/Marketing/Public Relations/Integrated Marketing
• Minimum 2+ years of professional public relations, marketing and/or social media experience, preferably within an agency environment
• Must be proficient in using the Microsoft Office suite of products, as well as other internet tools and technologies such as Gmail, Sprout Social, Basecamp and file sharing platforms; internet research and PowerPoint skills are a must
• Excellent media relations skills
• Excellent writer
• Proven social and digital media expertise
• Creative, strategic thinker
• Strong initiative, leadership skills and work ethic
• Strong attention to detail
• Excellent communicator
• Ability to work independently and multi-task in a team-oriented environment

Do you feel qualified for this position? Email a current resume and cover letter to jobs@thebelfortgroup.com

Summary: Responsible for assisting in managing all aspects of account work across three practice areas as well as performing administrative assignments as needed for the benefit of clients and the agency. The Account Coordinator (AC) plays a critical role within their practice by managing interns and ensuring high quality and accurate work is completed on time. The AC will support multiple accounts that have a various levels of marketing, public relations, and design needs.

Essential Responsibilities / Duties:

• Develops and maintains productive relationships with clients, as well as with external vendors, editors, reporters, bloggers and influencers with whom he/she will regularly interact
• Demonstrates excellent judgment and ability to solve problems on his/her own. He/she should be able to develop marketing, public relations and social media strategies and coordinate team efforts to implement them
• Develops copy for many different channels for varying client industries as indicated by the Account Supervisor, including developing marketing emails, website copy, press releases, pitch letters, social media publishing calendars, source sheets, research outlines, campaign reporting documents and memos. He/she must pay close attention to detail, particularly in editing, and be able to multi-task
• Works with account supervisor to develop and implement program strategies and assist in the writing of public relations plans and conducting media/blogger “pitching”
• Develops concepts and analyzes effectiveness of digital marketing efforts, including but not limited to, paid social media campaigns, Google AdWords campaigns, etc.
• Analyzes data from a variety of reporting programs including but not limited to Google Data Studio, Google Analytics, etc.  
• Conducts research, including measuring public relations, integrated marketing and social media results
• Plans, conducts or supervises the media/blogger relations tasks including pitching efforts, follow-up contact, reporting, campaign fulfillment, etc.
• Assists on administrative assignments for the agency as necessary and as time permits  

Requirements:

• BA/BS in Communications/Marketing/Public Relations/Integrated Marketing
• Internship experience in marketing, public relations and/or social media, preferably within an agency environment
• Must have a well-rounded background and understanding of marketing concepts, strategies and tactics
• Must be proficient in using the Microsoft Office suite products, as well as other internet tools and technologies such as task management platforms, social media management tools and file sharing platforms; internet research and PowerPoint skills are a must
• Must possess excellent writing, editing and communication skills
• Must pay close attention to detail, particularly in editing and reporting
• Must be proficient in compiling and analyzing reports for paid social media, organic social media and media relations  
• Basic graphic design skills using the Adobe Creative Suite is a big plus, but not required
• Website design skills and familiarity updating content on website platforms such as WordPress is a big plus, but not required
• Strong initiative, leadership skills and work ethic
• Ability to work independently and multi-task in a team-oriented environment

Do you feel qualified for this position? Email a current resume and cover letter to jobs@thebelfortgroup.com