The Opportunity
A strong media coverage strategy can transform cultural moments into national visibility for brands.
With each studio album brought to life on stage, the Eras Tour is a mesmerizing tribute to Taylor Swift’s remarkable artistry. It’s no wonder that this sensational musical extravaganza has become a cultural phenomenon, selling out colossal stadiums and arenas across the United States. The Eras Tour has captured the hearts of millions and ignited a frenzy of media attention.
As skilled public relations professionals, we are always on the lookout for extraordinary opportunities to connect our clients with captivating moments and help them to provide valuable content, insights, and commentary. The Eras Tour is an unparalleled cultural moment that demands our attention.
The Strategy
Our media coverage strategy focused on aligning timely cultural moments with credible expert commentary. Recognizing the Eras Tour’s nationwide impact, we knew we had to seize this opportunity. We identified Professor John Simson, a seasoned music industry veteran and the esteemed director of the Kogod School of Business at American University’s Business and Entertainment program, as the perfect expert to provide the colorful commentary and expert resources sought after by media outlets.
We devised a strategic plan to align this industry expert with the tour’s momentum. Specifically, we created a curated calendar of media pitches timed to the week leading up to each Eras Tour appearance. By synchronizing Professor Simson’s expertise with the tour schedule, we knew we could generate a steady stream of media coverage for Kogod, reaching diverse markets over an extended period of time.
The Result
As Swift unleashes her tour, captivating media markets, overwhelming public transit systems, selling out stadiums, and even crashing ticketing apps. Our efforts are paying off. We have secured prominent placements for Professor Simson in leading publications in Nashville, Boston, and Chicago. His commentary explores the profound impact of Taylor Swift on the music industry and offers valuable perspectives on its future. Read some of the notable articles featuring Professor Simson below.