The Middlesex 3 Coalition is one of the premier economic development and business networking groups in the Middlesex region of Massachusetts. The group’s influence on real-estate, transportation and other related items is unparalleled. The organization wanted to unify their member’s voice around the power of the coalition and influence trends in the region.
BG developed #M3Connect, a storytelling campaign that featured economic development experts, business owners, real-estate developers, higher education thought leaders and other area experts. The campaign was brought to life through a series of short form videos and the creation of a LinkedIn group for M3 members.
The video series has become a key driver of conversation amongst coalition members, business owners from the region, political decision makers and hyper local media who cover related topics.