The Opportunity
The New England Chapter of CoreNet Global, comprising over 600 top professionals in corporate real estate, partnered with Belfort Group (BG) to leverage CoreNet Global video storytelling to showcase its pillars: Connect, Learn, Grow, and Belong. The primary video premiered at a gala event, while a secondary video documented the experiences of professionals in the CoreNet Leadership 2.0 professional development program.
The Strategy
BG developed a creative strategy to visually showcase the evolution of Boston’s commercial real estate landscape. The video seamlessly transitioned historical images into the city’s modern corporate skyline and vibrant urban areas, symbolizing progress and growth. It featured a dynamic montage of member photos from various locations, each segment highlighting one of CoreNet’s pillars. Testimonials from diverse generations of members added authenticity and depth. Simultaneously, the Leadership 2.0 video portrayed the personal and professional growth stories of three program participants. It emphasized the transformative impact of the program on their lives and careers.
The Results
The videos received widespread acclaim from all levels of CoreNet Global’s membership. CoreNet successfully integrated them into the organization’s website and various marketing campaigns, effectively conveying CoreNet’s mission and values to a broader audience.