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The New England Chapter of CoreNet Global

CoreNet Global’s Transformative Storytelling through Compelling Videos

CoreNet Global’s Transformative Storytelling through Compelling Videos

The Opportunity

The New England Chapter of CoreNet Global represents the best and brightest in the region’s corporate real estate industry connecting 600+ members who are real estate professionals, end users, and service providers in commercial real estate. CoreNet was looking to find a way to express the narrative of the organization’s four pillars – Connect, Learn, Grow, and Belong – through compelling videos. Belfort Group (BG) was hired to tell this story, with the primary video set to kick off at their gala event and the secondary video encapsulating the journey of professionals in the CoreNet Leadership 2.0 professional development program.

The Strategy

BG produced a main video that showcased the transformation of the regional commercial real estate landscape, paying tribute to the region’s history while also highlighting its most popular areas. Membership photos were placed in diverse venues, organized under the key pillars, and punctuated with testimonial footage to create a powerful narrative.  

 
The Leadership 2.0 video chronicled the experiences of three different class members, showing the arc of their development and reinforcing the programs transformative impact. This additional video provided a personal touch, showing real life examples of the program’s effectiveness and the growth it fosters within its participants. 

The Results

This pair of videos received tremendous praise from all levels of the CoreNet Global membership. Ultimately, they found a home on the CoreNet website and were incorporated into several of their marketing campaigns. Not only resonating with current members, but they also served as compelling ambassadors, attracting new interest to the organization. 

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