The Opportunity
Langer & McLaughlin, LLP is a law firm that specializes in commercial real estate leasing, sales, acquisitions and development, financing and architect and construction contracts. With over 70+ years of experience, they represent regional, national, and international clients of all sizes and types. The firm was looking to modernize their website and improve user experience through a redesign optimized for various devices. The website redesign needed to:
- Improve the overall brand perception and positioning of the firm.
- Be optimized for multiple devices, including desktop, mobile, and tablet.
- Showcase the firm’s expertise and professionalism.
- Provide easy access to information about services and attorneys.
- Improve the overall user experience.
The Strategy
The BG creative team worked with Langer & McLaughlin, LLP to redesign and relaunch their website. Starting with a thorough analysis of the firm’s business goals and the needs of their target audience, we identified key areas for improvement. Our strategy, included:
- Creating a modern and professional design that reflects the firm’s expertise and professionalism.
- Enhancing the user experience to facilitate easy navigation and quick access to relevant information.
- Implementing responsive design to ensure optimal viewing across devices.
- Developing an intuitive content management system (CMS) for easy updates.
- Creating a comprehensive attorney directory with detailed profiles.
Additionally, we implemented an SEO strategy that included keyword research, on-page optimization, and content creation to improve search rankings and drive more traffic to their website.
The Results
The website redesign and optimization resulted in significant improvements to Langer & McLaughlin’s brand perception, user experience, and online presence. The redesigned website achieved the following:
- Improved brand perception and positioning, aligning with the firm’s expertise and professionalism.
- Enhanced user experience with easier navigation and information retrieval.
- Implemented a responsive design for seamless access across various devices.
- Introduced an intuitive and user-friendly CMS, simplifying website updates.
- Created a comprehensive attorney directory with detailed profiles about the firm’s attorneys.
- Optimized website pages for search engines, leading to higher visibility and increased traffic.
Overall, the website redesign delivered a modern and professional website that reflects Langer & McLaughlin’s expertise and professionalism while providing an intuitive user experience.