The Opportunity

VHB, a global leader in transportation solutions, was selected for the MBTA Rail Vision project. Their charge was to develop cost-effective strategies aimed at transforming Greater Boston’s Commuter Rail system to enhance mobility and economic competitiveness. This involved engaging with riders and public officials to gather insights that would inform the creation of transformative service alternatives.

The Strategy

To achieve these goals, VHB partnered with BG to conduct comprehensive community outreach and gather essential rider feedback. BG implemented a strategic approach utilizing both traditional and digital media tactics. This included creating an interactive quiz tailored for MBTA riders to assess their habits and preferences. Additionally, BG designed printed mailers to promote in-person Open Houses, strategically positioned to solicit further feedback directly from the community.