The digital insights platform will help inform important client business decisions through the use of real-time data
The Belfort Group (BG), Inc., a Boston-based digital marketing and public relations firm, announced today the launch of the BG Data Hub. The platform utilizes real-time marketing and communications data to optimize clients’ businesses.
“The DNA of our firm has always been entrepreneurial, which is to say that we never settle for doing things the same way or creating cookie cutter campaigns for our clients,” said Phil Pennellatore, BG Chief Executive Officer. “From deconstructing the classic agency model, to integrating multi-channel strategies across all practice areas and now, launching the BG Data Hub, we are always pushing to do better, bigger and bolder things. Today is yet another example of that thinking.”
The BG Data Hub is a client-centric tool with vast capabilities, all designed to:
- Benchmarks campaign performance to improve marketing spend;
- Enables our account teams to craft compelling campaign stories rooted in data;
- Discover trends with analytics capabilities that layer visualizations with insights;
- Optimize and share insights through customizable dashboards and automated reports; and,
- Counsel clients in making key business decisions based on real-time data.
The BG Data Hub has become the essential component to any agency campaign and will be leveraged in each of the firm’s core areas, including
- Higher Education: BG Data Hub provides a clear path forward. It helps secure student enrollments at the undergraduate, graduate, and executive education levels.
- Professional Services: BG Data Hub helps our team optimize B2B clients’ sales pipelines. It also supports nonprofit clients in improving their fundraising campaigns.
- Public Affairs: BG Data Hub helps our team understand decision-makers’ sentiment around proposed real estate, public infrastructure, or municipal projects. It also shows where that sentiment needs to shift.