Motion Graphics and Videos have become pivotal elements in social media engagement strategies in 2025. These dynamic visuals effectively capture audience attention and convey messages in a concise manor. While static imagery and graphics will never not be important, we find it increasingly necessary to include a range of videos or motion graphics in a large social media campaign.
The Changing Social Media Landscape
The ever-growing landscape of social media has created a drastic change in the attention spans of the modern consumer. It has become difficult to stand out in an increasingly loud and crowded digital world. How do we at The Belfort Group help our clients to stand out from the rest? Our creative team implements the use of motion graphics and video content. Movement, color and sound are all extremely important when thinking about creating a motion graphic or video. Those elements must work together to capture fleeting attention and drive audience engagement. We aim to share the right information at the right time in a way that sticks with the user. Our clients are increasingly embracing content experimentation, pushing the boundaries on their brands creative content to capture more audience interest.
Video and Motion Graphics Performance Data
It’s not just us at BG, LinkedIn video viewership is up 36% year-over-year, LinkedIn reporting that weekly immersive video views increased 6x quarter-over-quarter in Q1 FY25 (Hootsuite). We have found that short-form videos, particularly those under one minute, exhibit high engagement rates and on average at least 16 seconds being watched (Wista). Approximately 93% of marketers intend to maintain or increase their video marketing budgets in 2025. Video content has been instrumental in enhancing user understanding of products or services (99%), boosting brand awareness (96%), generating leads (88%), and driving website traffic (82%) (Sprout Social).
Key Takeaways for 2025
These insights highlight the growing importance of motion graphics in social media marketing. They play a key role in boosting engagement, conveying messages clearly, and achieving marketing goals in 2025.