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IDEAS

Integrated Marketing for Higher Education [Infographic]
March 3, 2014
Integrated Marketing for Higher Education [Infographic]
With rising costs and economic uncertainty, students are determined to maximize their educational investment. This enhanced commitment ...
by Belfort Group
Catholic School: Three PR Lessons from Pope Francis
January 21, 2014
Catholic School: Three PR Lessons from Pope Francis
For the thought leaders or aspiring thought leaders out there, a new role model has emerged in ...
by Belfort Group
Three Ways Search Marketing Impacts College Recruiting and Enrollment
January 14, 2014
Three Ways Search Marketing Impacts College Recruiting and Enrollment
College recruitment is a battleground for colleges and universities. Competition to attract and retain top students from ...
by Belfort Group
A Campus in Crisis: How One Top University Handled a Reputation Blunder
January 6, 2014
A Campus in Crisis: How One Top University Handled a Reputation Blunder
As of late, it seems like collegiate athletic programs and scandals go hand in hand. From assault ...
by Belfort Group
Using Storytelling to Drive Higher Education Enrollment
December 30, 2013
Using Storytelling to Drive Higher Education Enrollment
Today’s consumers have a wealth of information at their fingertips. Whether they are buying a refrigerator, car, ...
by Belfort Group
Social Media Engagement 101 for Colleges and Universities
December 23, 2013
Social Media Engagement 101 for Colleges and Universities
Social media is an essential component of any marketing campaign today, but for many colleges and universities, ...
by Belfort Group