BG Couples Media Relations and Social Media to Promote “Doggone Halloween” Event

by Belfort Group | Agency News
November 7, 2014

On Halloween, Belfort Group brought together the dogs of Boston during the ‘Doggone Halloween’ Costume Parade presented by our client, the Downtown Boston BID, in partnership with the MSPCA. BG worked to promote the free event by pairing traditional media relations to local Boston outlets with a strong push on social media. Through a press release, flyers and word-of-mouth marketing, media coverage of the event included a segment on NECN and highlight on BostInno.  The hashtag #DoggoneHalloween also created chatter – or in this case, “barking” – on Twitter.

Dogs of all kinds — and their owners – dressed up in costume to enjoy the Halloween festivities on Summer Street in the heart of Downtown Boston. The proud pooches strutted their costumes for the crowd and media, and outfits included a wizard, Red Sox player, taco, police officer, pirate as well as BG VP Don Martelli’s white German Shepherd as a “candy security guard.” Hosting the event was WCVB’s meteorologist Danielle Vollmar, who emceed the event with pizzazz with her dog Lucy in tow dressed as an elf.

Prizes were awarded to the scariest costume, cutest costume and best human-and-dog costume duo.

Search @DTownBostonBID and #DoggoneHalloween on Twitter to see more cute photos of the event, or visit the Downtown Boston’s Facebook album.

Allison Penn

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