In April, our client Northeastern University’s D’Amore-McKim School of Business made an exciting announcement, and formally introduced its new MS in Innovation graduate degree program through a video introduction at the Boston UpFront featuring innovation Professor Tucker Marion, and an in-person discussion of the future of education by Professor Mario Maletta. The MS in Innovation program was officially open for business, supported by a multimedia print and broadcast campaign to engage and activate Boston’s brightest minds and innovators across industries.
Our launch of the program was notable in and of itself, attracting the attention not only of the hundreds of event attendees, but of Governor Deval Patrick and Mayor Marty Walsh as well. Our representatives engaged with event attendees, introducing them to both the challenge and to the new offering by D’Amore-McKim.
The MS in Innovation degree program launch, the activation of the Whiteboard Innovation Challenge van and D’Amore-McKim’s attendance and engagement at the BostInno events generated interest from notable members of the media, including the Boston Globe,BetaBoston, the Boston Business Journal and BostInno.