D’Amore-McKim Launches Masters in Innovation and Whiteboard Innovation Challenge

by Belfort Group | Launch PR
June 18, 2014

In April, our client Northeastern University’s D’Amore-McKim School of Business made an exciting announcement, and formally introduced its new MS in Innovation graduate degree program through a video introduction at the Boston UpFront featuring innovation Professor Tucker Marion, and an in-person discussion of the future of education by Professor Mario Maletta. The MS in Innovation program was officially open for business, supported by a multimedia print and broadcast campaign to engage and activate Boston’s brightest minds and innovators across industries.

On Thursday, June 12, at the BostInno State of Innovation Forum, D’Amore-McKim launched its Whiteboard Innovation Challenge, intended to engage top innovators, ideators and change agents around Boston and beyond in a contest to come up with the best innovative concepts to solve challenges created by the renowned innovation professors at the University. The Challenge itself was dreamed up on our very own Idea Paint Wall here at Belfort Group, and has already led to an incredible activation for D’Amore-McKim and the MS in Innovation. The event featured a custom whiteboard booth and a whiteboard truck featuring Whiteboard Innovation Challenge branding. For the next two weeks, a whiteboard wrapped van will be traveling around the city, asking people to respond to the question: “How would you use technology to solve a problem you face every day?” Answers can be drawn on the sides of the van, and submitted through a Facebook application.


Our launch of the program was notable in and of itself, attracting the attention not only of the hundreds of event attendees, but of Governor Deval Patrick and Mayor Marty Walsh as well. Our representatives engaged with event attendees, introducing them to both the challenge and to the new offering by D’Amore-McKim.

The MS in Innovation degree program launch, the activation of the Whiteboard Innovation Challenge van and D’Amore-McKim’s attendance and engagement at the BostInno events generated interest from notable members of the media, including the Boston Globe,BetaBoston, the Boston Business Journal and BostInno.


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